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January 2, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Storm8 celebrates 2 million downloads on Christmas
    Application developers such as Storm8 unwrapped big numbers on Christmas, Kim-Mai Cutler writes. The casual gaming company saw 2 million downloads on Christmas, along with 2.5 million hours of gameplay and more than quadruple the normal average revenue per daily active user. Top in-app items include a virtual holiday tree, gingerbread purse and snow globe, according to this infographic. TechCrunch (12/31) LinkedInFacebookTwitterEmail this Story
  • Old favorites, new titles dominated mobile apps in 2012
    The most-downloaded applications for mobile devices during 2012 included the Angry Birds games, Facebook and Instagram, while also making room for new apps such as Draw Something, Paper and Songza, this article notes. The analytics firm Flurry estimated that consumers averaged two hours each day using mobile apps in 2012, a 35% increase from 2011. Reuters (12/31) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Energizer goes mobile with in-app sweepstakes campaign
    Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM. MobileCommerceDaily.com (1/2) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Third-party development tools help Windows Phone gain ground
    Windows Phone store developer revenue has increased 40% in the past 30 days due largely to the release of Windows Phone 8, Microsoft reports. But there's a long journey ahead, industry analysts say, with hardware sales and the availability of developer tools being critical to long-term success. "Windows Phone is currently a distant third, but Microsoft appears to be taking all the right steps at attracting a healthy third-party developer community to support its platform," Flurry Vice President of Marketing Peter Farago says. Mobile Marketer (12/31) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Marketers take first steps in combining TV, mobile
    Marketers are beginning to create campaigns that combine television and mobile elements, this article notes. For example, Fox and NBCUniversal are piloting systems that let television-watchers use their mobile devices to make purchases related to the shows they are watching, and "connecting commerce to TV will grow and become more mainstream in 2013," said Sloane Kelley, interactive strategy director at BFG. MobileCommerceDaily.com (12/31) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  Public Policy 
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist


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