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| Today's Buzz |  |
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- Twitter seeks more control over shared links
Twitter says it will soon roll out a link-shortening service that will reformat all links shared through the site, using a proprietary bit.ly-style short URL. The move will streamline users' link-sharing experience, and let Twitter tap into a potentially valuable source of data about its users' activities. "By trying to seize control of links, Twitter is arguably making its biggest consumer-facing change. It will be interesting to see if it can pull it off," writes Patricio Robles. TechCrunch
(6/8), eConsultancy.com
(6/9)      
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 | Get real about social media at SocialTech 2010 — dedicated to teaching B2B high-tech marketers how to harness the power of social media. Enjoy keynotes from Guy Kawasaki, Robert Scoble, and Jeremiah Owyang plus sessions with practitioners from Cisco, SAP, Intel, and more. Can't make it to San Jose, CA? There's an online option.
Register before June 30 to save $200! |
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- Search marketers set their sights on Twitter
Search marketers are moving beyond Google and trying to find ways to put Twitter's search results to work. Search and social are converging, experts said at this week's Search Engine Expo in Seattle, and SEO specialists need to broaden their reach. "My advice remains that you should participate on Twitter and build a reputation, and that should pay off for you as relevancy starts to change down the line," says SEO blogger Danny Sullivan. PC World/IDG News Service
(6/8)
- Pepsi looks to nurture its own next big thing
In conjunction with Mashable and Highland Capital, Pepsi has launched an innovation-incubator project that aims to identify and fund 10 up-and-coming social startups and attach them to campaigns promoting PepsiCo brands. "This is an opportunity for us to invest in the future," said Seth Kaufman, the company's director of media strategy and investment. Advertising Age (tiered subscription model)
(6/8)
- Ford trades auto shows for Facebook
Ford Motor's latest Explorer model won't be introduced at a glitzy auto show -- instead, it will make its debut on Facebook. The company will launch the car with a campaign that focuses on drivers' real-world experiences, rather than glamorous TV ads. "We live in a 140-character society ... When we have people's attention, we want to make sure it sticks," says Scott Monty, Ford's head of social media. USA TODAY
(6/8)
- 10 myths viral marketers can't afford to believe
There are plenty of urban legends about viral marketing, says College Humor CEO Ricky Van Veen, and buying in to the bogus beliefs is the quickest way to ensure your content sinks like a stone. People don't owe you their time or attention, so you've got to find a way to suck them in quickly, he says. Mashable
(6/8)
- Keeping your social strategy in balance
In this crowdsourced Q-and-A, "Open Leadership" author Charlene Li answers SmartBrief readers' questions about social marketing and leadership. Li argues corporate social-media users must strike a balance between top-down and bottom-up strategies. "One without the other leads to an unbalanced strategy that isn't sustainable in the long run," she argues. SmartBrief/SmartBlog on Social Media
(6/9)
- Is social media sucking up too much of your time?
Social-media campaigns are valuable small-business tools, but maintaining a brand's social presence can easily start to suck up too much of your time, says BNI.com founder Ivan Misner. The key to efficient social marketing is to set boundaries and to have reasonable expectations, Misner argues. "Entrepreneurs need to understand that social media is not a get-rich-quick scheme. It's a way of building up you, your expertise, and your brand," he writes. Bloomberg Businessweek
(6/8)
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Is your business marketing itself using a Facebook Fan Page?
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Yes, our company has a fan page |
73.13%
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No, we do not have a fan page |
12.24%
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We don't have a fan page now, but are considering it |
8.84%
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Facebook is not an outlet we care to use |
5.78%
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Branded Facebook pages are a big hit with SmartBrief readers. Social-media expert Paul Chaney looks into why official Facebook pages are so effective -- and wonders what's up with the readers who don't have one yet over at SmartBlog on Social Media.
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Which blogging platform do you prefer to use?
 | Wordpress.com (hosted version) |
| Wordpress.org (self-hosted version) |
| Typepad |
| Movabletype |
| Blogger |
| Joomla |
| Drupal |
| Other |
| Not blogging yet |
 | As traditional media have gotten more venomous and partisan, people are looking for sources that deliver credibility. ... If it has the added benefit of feeling as if it comes from a trusted friend or contact, as social media does, it is that much more powerful."
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Recent SmartBrief on Social Media Issues:
- Tuesday, June 08, 2010
- Monday, June 07, 2010
- Friday, June 04, 2010
- Thursday, June 03, 2010
- Wednesday, June 02, 2010
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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