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- Tech companies tackle the water crisis
An annual contest run by water nonprofit Imagine H2O is highlighting some of the most innovative technologies designed to tackle the global water crisis. Among the short-listed inventions: a beetle-inspired gadget that sucks water from the air; a water-kiosk business that distributes affordable clean water in Haiti; and the Jompy, a water boiler that doubles as a pasteurization unit and a cooking tool. FastCoExist
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- Activists worry as bluefin tuna fetches $1.76M at auction
A bluefin tuna sold for $1.76 million at auction in Tokyo last week, roughly triple the previous record price for a single fish. The sky-high price was a sign of what's at stake as tuna stocks dwindle, environmentalists warned. "There's no good news for the Pacific bluefin," said Amanda Nickson of the Pew Environmental Group. "We're seeing a very high-value fish continue to be overfished." NBC News/The Associated Press
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- Authenticity is the key to effective cause marketing
Cause marketing is a powerful tool for online marketers, with more than half of consumers saying they've made Web purchases specifically because of a brand's affiliation with a particular cause. Still, research reports that consumers increasingly expect claims to be underpinned by transparency and accountability. "It's no longer enough to make vague promises and stick a feel-good label on a product," eMarketer reports. eMarketer
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- Can bosses do good while delivering big profits?
There's no real correlation between firms' environmental performance and their bottom-line results, according to a recent MSCI analysis. Still, some CEOs do manage to combine the two: About 5% of those examined for the study combined stellar CSR records and strong profits. "It is a rare achievement, indeed, but it is possible," the researchers write. Harvard Business Review online
(1/7)
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- Lack of links to grid hinders growth of wind power in N.D.
Lack of high-voltage transmission capacity is keeping North Dakota from harnessing the full potential of its wind resources, writes columnist John Kemp. North Dakota could generate as much as 770,000 megawatts of wind power and become a major exporter of wind energy if only it had sufficient transmission infrastructure, Kemp notes. "North Dakota illustrates a wider problem. States with the greatest potential for generating carbon-free renewable energy from wind lag behind because they are far from major consuming centres and lack long-distance transmission links to the big cities of the eastern United States," Kemp writes. Reuters
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British environmentalist Mark Lynas, the activist who led the European campaign against genetically modified crops, says he's had a change of heart. Lynas says he now realizes that genetic technologies are crucial to ending hunger and preserving the environment, and that his protests did more harm than good. "I could not have chosen a more counterproductive path. I now regret it completely," he said.