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September 27, 2012
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Stories from the Street 
  • No clear presidential front-runner for Colorado business owners
    Business owners in the swing state of Colorado are divided on who should be the country's next president. For example, Jared Jones, owner of Codi Manufacturing, supports Mitt Romney and laments the effect of government regulations. "Every time we hear about a new regulation or something we have to adhere to, it drives the cost of our business up," he said. Meanwhile, Lorena Cantarovici, who owns a bakery, backs President Barack Obama. Government programs have provided assistance for her business, she said. Voice of America (9/26) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • How SMBs are getting social media wrong
    Almost 9 in 10 small businesses say they're getting real value from their social-media marketing efforts, according to a Duct Tape Marketing survey. Disappointingly few of those businesses, however, are using social tools to engage their customers directly, writes Lisa Barone. "The opportunity in social media to right perceived wrongs, to better customer service, and to learn more about the people that we're serving should be a top priority," she argues. Small Business Trends (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • 3 tips for persuading customers to read your e-mail
    If your prospects are ignoring your e-mail marketing messages, you might want to try using graphics to add visual interest, writes Diahana Barnes of LearnEASE. It's also important to let some of your personality shine through in your messages, she writes. "[T]ry to design the email as closely as possible to the experience the individual would have if they were receiving it as a presentation in person." B2C Marketing Insider (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Smart strategies for seasonal-business success
    Seasonal businesses have to deal with some unique challenges; for example, they might have a hard time maintaining cash flow during the offseason, managing their inventories or building a loyal base of employees. "Motivate employees, give them incentives, and make them feel like they’re part of the organization," Jane Barnes of Meredith College advised. Intuit Small Business Blog (9/26) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
Tips & Tools 
News You Can Use 
  • Small-business group accused of having big-business interests at heart
    The National Federation of Independent Business has drawn scrutiny from the Center for Media and Democracy, which alleges NFIB is a partisan organization that "has been shown to lobby on issues that favor large corporate interests and run counter to the interests of small businesses." NFIB has disputed those claims and the evidence presented by the Center for Media and Democracy isn't convincing, John Tozzi writes. However, it is true that NFIB tends to back conservative positions, he writes. Bloomberg Businessweek (9/26), Entrepreneur online (9/26) LinkedInFacebookTwitterGoogle+Email this Story
  • How Obama and Romney say they'll handle government regulations
    Research shows that many small-business owners are worried about the potential impact of regulations imposed by the government. Since President Barack Obama took office, the health care overhaul and other pieces of legislation have added to the regulatory framework; however, Obama has also initiated a governmentwide review intended to identify potentially harmful rules. Meanwhile, Mitt Romney has said he would streamline the process for issuing oil permits and work to roll back regulations passed on Obama's watch. Entrepreneur online (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

People like to buy from people, so the more you can personalize your emails and help them understand you, your companies philosophy, the better the ongoing relationship will build over time."
--Diahana Barnes, president of LearnEASE, writing at B2C Marketing Insider
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