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December 11, 2012
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Spa industry news

  Spa Spotlight 
 
  • N.J. salon debuts new "hair spa" treatment
    Vito Mazza Salon and Spa in Woodbridge, N.J., has launched a treatment concept it hopes will highlight some of the spa treatments that typically take place behind closed doors. The Repechage Hair Spa treatment takes place in the salon and features a seaweed hair wrap, facial and hand treatments. MyCentralJersey.com (Somerville, N.J.) (12/10) LinkedInFacebookTwitterEmail this Story
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  Retail Rundown 
  • Interest in low-cost, quick-fix beauty grows
    More retail malls are hosting nail bars, massage centers and other places for express-style beauty and relaxation, experts say. It's part of an overall surge in fast, low-cost beauty fixes. "Consumers are time-poor and stressed and looking to reward themselves with a little pampering," said Robyn Stubbs, general manager with Stockland Leasing in Australia. The Daily Telegraph (Australia) (12/7) LinkedInFacebookTwitterEmail this Story
  Hospitality Trends 
  • Fairmont adds honeymoon registry program
    Couples who book their honeymoons at a Fairmont location can use the Fairmont Hotels & Resorts Honeymoon Registry Program to request gifts. Instead of receiving traditional wedding gifts on their big day, couples can receive spa treatments, tee time and more at the resort. Luxury Daily (12/10) LinkedInFacebookTwitterEmail this Story
  Business Best Practices 
  • Top do's and don'ts for SEO success
    To maximize your spa's chances of rising to the top of Google searches, post fresh, relevant content on the site at least three times a week, use WordPress to host a blog, and SEO-optimize uploaded video, say experts. Top mistakes to avoid: paying for links, trying to cram keywords repeatedly into posts, and posting repeat content. DAYSPA magazine (12/2012) LinkedInFacebookTwitterEmail this Story
  • Preparing a business plan that works
    To craft a successful business plan, set goals but be willing to change the way you reach them when circumstances are less than ideal, writes business author Steve Wilkinghoff. He advises business owners to plan their big, overarching goal, craft a rough outline of how to achieve it, and then adopt a stance of flexibility in order to adapt to unexpected events. Small Business Trends (12/7) LinkedInFacebookTwitterEmail this Story
  Customer Service 
  • How to woo your customers before someone else does
    The way to keep good customers is to first provide them with value -- but then to stay in touch, writes motivational sales speaker Alan Fairweather. "Overall, customers just want to feel good. They want to feel better after they've dealt with you or anyone in your business, than they did before," he writes. 4Hoteliers (12/8) LinkedInFacebookTwitterEmail this Story
  Finance and Economics 
  Water Cooler 
  ISPA Info 
  • December Snapshot Survey -- Year In Review
    The December Snapshot Survey asks ISPA members to look back at 2012 and share the trends they experienced and the changes that occurred during the past year. The deadline to complete the survey is this Friday, Dec. 14. Only members who participate will receive the results on Friday, Dec. 21, so visit the Snapshot Survey Portal now to complete the survey. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer


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