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February 7, 2013
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News about digital retail commerce

  Top Story 
New Report: Reaching the Omnishopper in 2016
Eight out of ten consumers say they are better shoppers now than they were two years ago. They are researching from various sources, and are thirsty for more information. But when it comes to making the purchase, they want simplicity and trust. Learn about four strategies to win over the omnishopper in 2016. Get access to this new report from MasterCard.

  Online Retail Trends 
  • Publishers face challenges in media-driven e-commerce
    Publishers will need a merchandising strategy as well-planned as their editorial approach to effectively pursue media-driven e-commerce, says Thrillist co-founder Ben Lerer. Thrillist acquired men’s flash sale site JackThreads three years ago, in part because Lerer realized the value of the merchandising expertise the retailer could provide. Adweek (2/5) LinkedInFacebookTwitterEmail this Story
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  New Media & Technology 
  • Luxury shoppers expect a lot from mobile experience, study finds
    About half of luxury shoppers say brands should have mobile sites and mobile applications, according to a global study by Forrester Research, which found luxury shoppers have high mobile expectations. Cross-channel consistency is generally important to these shoppers, the study found, with mobile being "about having this great digital content and actually getting that to the consumer when they are thinking about shopping," said Martin Gill, report lead and principal analyst at Forrester. Luxury Daily (2/6) LinkedInFacebookTwitterEmail this Story
5 Keys to Launching a Killer Website
Because websites serve many functions and have moving parts, it's a serious undertaking to design, build and launch a site. If you want killer results, you need a solid plan. This eBook details five steps to launching a killer website.

  Companies in the News 
  • Baidu debuts shopping search engine
    Baidu has launched a shopping search website in partnership with several online retailers, including, Yihaodian and Amazon China. The search engine won't include sites owned by Alibaba Group Holding, including Taobao, which has been a chief rival for ad revenue. ZDNet (Asia) (2/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Legislative & Regulatory Spotlight 
  • Scholarship opportunities available for your career-driven staff
    Any current retail employee looking to advance their career through higher education now has a unique opportunity to do so. NRF and the University of Phoenix have partnered to create the “Dream BIG” scholarship program, which offers 10 full-tuition scholarships to any University of Phoenix campus or online program dedicated to the many in-demand digital disciplines in the industry. The deadline to submit an application is April 9. Find out more. LinkedInFacebookTwitterEmail this Story
  • 5 essential lessons in international e-commerce
    Digital commerce has become a primary driver for growth for the retail industry around the world, but each market presents its own unique opportunities and challenges. In a webinar on Feb. 20, executives from Econsultancy will explain the state of retail e-commerce in Europe, the U.K. and South America, provide a glimpse at the mobile experience in these areas, and share examples from brands that have successfully branched beyond local borders. Learn more or register. LinkedInFacebookTwitterEmail this Story

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