| News about digital retail commerce |  |
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| Online Retail Trends |  |  |
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- Publishers face challenges in media-driven e-commerce
Publishers will need a merchandising strategy as well-planned as their editorial approach to effectively pursue media-driven e-commerce, says Thrillist co-founder Ben Lerer. Thrillist acquired men’s flash sale site JackThreads three years ago, in part because Lerer realized the value of the merchandising expertise the retailer could provide. Adweek
(2/5)
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- Luxury shoppers expect a lot from mobile experience, study finds
About half of luxury shoppers say brands should have mobile sites and mobile applications, according to a global study by Forrester Research, which found luxury shoppers have high mobile expectations. Cross-channel consistency is generally important to these shoppers, the study found, with mobile being "about having this great digital content and actually getting that to the consumer when they are thinking about shopping," said Martin Gill, report lead and principal analyst at Forrester. Luxury Daily
(2/6)
| Companies in the News |  |  |
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- Baidu debuts shopping search engine
Baidu has launched a shopping search website in partnership with several online retailers, including 360buy.com, Yihaodian and Amazon China. The search engine won't include sites owned by Alibaba Group Holding, including Taobao, which has been a chief rival for ad revenue. ZDNet (Asia)
(2/6)
| Legislative & Regulatory |  |  |
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| Shop.org Spotlight |  |  |
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- Scholarship opportunities available for your career-driven staff
Any current retail employee looking to advance their career through higher education now has a unique opportunity to do so. NRF and the University of Phoenix have partnered to create the “Dream BIG” scholarship program, which offers 10 full-tuition scholarships to any University of Phoenix campus or online program dedicated to the many in-demand digital disciplines in the industry. The deadline to submit an application is April 9. Find out more.
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- 5 essential lessons in international e-commerce
Digital commerce has become a primary driver for growth for the retail industry around the world, but each market presents its own unique opportunities and challenges. In a webinar on Feb. 20, executives from Econsultancy will explain the state of retail e-commerce in Europe, the U.K. and South America, provide a glimpse at the mobile experience in these areas, and share examples from brands that have successfully branched beyond local borders. Learn more or register.
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