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- Adobe has a morning-after B2B answer to Super Bowl spots
A Goodby, Silverstein & Partners commercial for Adobe Marketing Cloud starring a chimp and a horse makes light of Super Bowl spending habits and touts the virtues of running spots online. "It's way cheaper to run it online, 'cause then they'll know who sees it and whether it works," says the monkey. "Metrics, not myths" is the tagline. "Advertising people will chuckle that it was Goodby that made this spot -- the same agency that had such great success using a chimp in E*Trade's Super Bowl spots more than a decade ago," writes Tim Nudd. Adweek
(2/4)     
| Eye on Marketing | | |
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- BtoB: 49% of marketers will spend more this year
About half of business-to-business marketers plan to increase their marketing spend this year, up from 40% last year, according to a BtoB Magazine survey. Digital channels will be the biggest beneficiaries, with 67% of marketers saying they will put more resources toward that category, followed by social marketing (54%) and events (42%). Many marketers said they plan to cut print, TV, radio and outdoor budgets. "The effects of media fragmentation and the economic pressures on marketing have forever changed the nature of the purchasing process," says John DiStefano, BtoB's research director. BtoB Magazine
(2/4)
- Bizo says it's doing business with two-thirds of the top B2B brands
Ad targeting and analytics startup Bizo says the company generated $22 million in revenue in 2012 and is now working with some 600 brands, including two-thirds of the top 50 B2B companies. Ad partners include Box, eBay, General Electric, Nissan, Virgin America and Wells Fargo. "We plan to keep our foot on the gas in 2013. We have aggressive hiring plans and major product innovations coming down the pike, as we weave Bizo's audience data even more tightly into the B2B marketing stack," CEO Russell Glass says. TechCrunch
(2/4)
| Tech Edge | | |
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- Google launches new AdWords tools for video advertisers
Google is rolling out new tools for AdWords video campaigns, with the goal of making campaign reporting "more insightful, purposeful, and beautiful," according to YouTube Product Manager David Tattersall. The new tools include reach and frequency metrics, a "Map View" to provide geographical viewing data, and a "Column Sets" feature that lets marketers choose which data to display about their campaigns. ClickZ
(2/4)
| Innovation | | |
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- Is Wikipedia a bigger deal than the wheel?
Braden Kelley has come up with the top 10 inventions of all time; there's space for Wikipedia and YouTube, but not for the wheel. That's because knowledge sharing is the key to innovating in other areas, Kelley explains. "[F]or companies or nations that want to outpace their competition, they should be laser-focused on accelerating the pace of knowledge sharing," he writes. InnovationExcellence.com
(2/5)
| Association News | | |
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- SAVE the DATE: BMA 2013 International Conference will BLAZE!
This year's conference -- taking place May 29 to 31 at the Sheraton Chicago Hotel & Towers -- will be themed "Blaze." With more than 1,000 expected to attend, you'll be ablaze with new ideas and concepts to help move your organization forward. Mark your calendars now to learn from and network with B2B marketing's leading trailblazers! Read more.
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