| February 7, 2013 | News for the food, beverage and consumer packaged goods industry |
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- Campbell teams with chef on heart health
Campbell is promoting women's heart health in February in partnership with Chef Antonia Lofaso of "Top Chef All Stars" on Bravo. The addressyourheart.com website has tips and recipes, and fans can submit their own stories of caring for their hearts for the chance to win a kitchen makeover valued at $50,000. GroceryHeadquarters.com
(2/5)      
 | Social Savvy Webinar: Social Listening and Big Brother
February 20 at 11AM PT | 2 PM ET
Join this free webinar as Jacqueline Anderson, Director of Social Media for J.D. Power, shares insights from a survey of 1,000 consumers on attitudes toward social listening. Learn how consumers want—and don't want—you to listen and respond to the online conversation about brands. Register now. |
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| Trends |  |  |
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- Study links breakfast cereal to lower BMI
Children who eat cereal for breakfast have a lower body mass index than children who skip breakfast or eat something else, according to research published in Infant, Child, & Adolescent Nutrition. "A serving of cereal and milk provides kids with protein and four important nutrients they often don't get enough of: fiber, calcium, vitamin D and potassium," said researcher Kevin Miller of the W.K. Kellogg Institute for Food and Nutrition. Drug Store News
(2/6)
| Supply Chain Management | | |
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- Case study shows how Ocean Spray streamlined shipping
A case study by the Massachusetts Institute of Technology shows how Ocean Spray cut shipping costs and emissions by opening a Florida distribution center and partnering with a competitor. "Ocean Spray has taken an out-of-the-box approach other shippers should heed, moving a distribution center and, even more innovative, collaborating with a competitor to fill rail cars that would otherwise have traveled empty the length of the country," said Jason Mathers of the Environmental Defense Fund. FoodNavigator
(2/4)
| Advertising & Marketing | | |
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- Peanut Butter & Co. spreads its message
Peanut Butter & Co. has begun its first national campaign, with 15-second television commercials promoting the company's peanut butter with dark chocolate, with white chocolate, and with cinnamon and raisins. "The Taste Amazing campaign, like our brand, is all about flavor and fun, and all of the delicious new ways you can enjoy peanut butter," said founder and President Lee Zalben. The ads will run on cable networks such as ABC Family, Food Network and the Cooking Channel. MediaPost Communications/MediaDailyNews
(2/6)
| Retail Spotlight | | |
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- Paperless-coupon program begins at Winn-Dixie
Winn-Dixie Stores shoppers can load digital coupons to their Reward Card and receive savings when they swipe the card at checkout. "We designed the Winn-Dixie e-coupons program to serve our customers' evolving needs by helping them earn great savings with a convenient, paperless and hassle-free experience," said Robert Onstead, senior manager of digital marketing. Progressive Grocer
(2/6)
| Health & Wellness | | |
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- Diabetes patients might benefit most from Mediterranean diet
The Mediterranean diet was associated with a mean weight loss of 4 pounds at six months in adults with type 2 diabetes, while other diet plans studied did not yield similar results, according to an analysis of 20 studies comparing seven popular diets in diabetes patients. Researchers also noted a 4% to 10% increase in good cholesterol and a reduction of as much as 9% in triglycerides in patients who were on the Mediterranean, low-carb or low-glycemic diet. The results appear in The American Journal of Clinical Nutrition. Reuters
(2/6)
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