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December 12, 2012News for marketing professionals

  Breaking News 
  • First-time Super Bowl marketers hope to build early buzz
    The rise of social media and its effect on word-of-mouth has pushed advertisers to disclose their Super Bowl plans earlier than ever. Brands such as Ford's Lincoln and SodaStream are trying to get ahead of perennial advertisers to get the most publicity out of their first-time appearances. "It's only smart to extend the conversation. You want to get as much benefit as you can," said Ellis Verdi, president of agency DeVito/Verdi, which is creating an ad for another Super Bowl first-timer, Gildan Activewear. The New York Times (tiered subscription model) (12/11) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Red Bull hasn't given wings to its Launchpad skydive stunt
    After successfully staging Felix Baumgartner's supersonic dive, Red Bull looked to crowdsource its next stunt through a contest called Launchpad. But since the brand announced the winning idea -- a skydive obstacle course race -- the stunt has apparently stalled, Joan Voight writes. "[T]he company can only hope that when the user-generated sky dive race takes place, the thousands of contest participants and their social friends -- who initially had some skin in the game -- will still care," Voight concludes. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
  • Mitsubishi wants Japanese parent to double marketing budget
    Mitsubishi Motors North America is asking its parent company to double its $85 million marketing budget next year in order reverse a sales slump and tout the American production of the Outlander Sport as well as a refresh of the Outlander model and the introduction of the minicar Mirage. A decision is expected in early 2013. Automotive News (12/10) LinkedInFacebookTwitterEmail this Story
  • Lacoste ad uses Apple swipe gesture as a common language
    A new ad from Lacoste showing a consumer changing shirt colors with a swipe gesture speaks to the power of Apple personal devices on the culture, writes Gabriel Beltrone. "[T]he fundamentally ridiculous clothes-fondling gestures that serve as the spot's linchpin aren't only part of the physical vernacular -- they're a commonly accepted status symbol," Beltrone writes. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Viewability to go mainstream in early 2013
    "Viewable impressions" will get a big boost in the new year, when a coalition of advertising industry groups will throw their weight behind the metric, and many third-party analytics services will begin to count only ads that meet viewability standards. Still, don't expect the industry to change overnight, says David Rittenhouse, Razorfish's media director. "Advertisers who care about viewability have already moved," he says. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
  • Most brands are still wary of online-video ads, survey finds
    Less than a quarter of brands are using online video ads as part of their marketing mix, and only about 1 in 10 brands is relying exclusively on online-video campaigns, according to a Kantar Media study. Internet communications and travel-industry brands were the most likely to embrace an online-only marketing strategy, the study found. ClickZ (12/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 

  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
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Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse."
--Benjamin Franklin, member, Advertising Hall of Fame

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