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November 5, 2012
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  Top Story 
  • Election could shape future of technology, Calif. congresswoman says
    Technology issues have been put on the back burner during this year's political campaigns in favor of the deficit, jobs and the broader economy, writes Rep. Anna Eshoo, D-Calif. But "technology should play a larger role in the national discussion," she writes, pointing to an Application Developers Alliance study that showed that the application economy created 151,900 jobs in California alone. "From software developers and app makers, to infrastructure providers and carriers, this November 6th will be pivotal. ... It's clear that much is at stake." (11/5) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • The pros and cons of native vs. mobile Web apps
    Mobile-optimized websites are less expensive to develop than native mobile applications, but there are pros and cons to each, writes Dave Meeker. A native app's icon is in itself a constant company brand reminder. Also, the apps can utilize the features of the mobile device better and usually run better, but they require downloading by motivated users, and updating them is not as easy as a mobile Web app. Timing is also a consideration, so a mobile Web app may be preferable for temporary campaigns or limited-time promotions, writes Meeker. MediaPost Communications/Mobile Marketing Daily (11/2) LinkedInFacebookTwitterEmail this Story
  • Why size matters when developing apps for the iPad mini
    Apple's iPad mini means developers will have to consider one-handed gestures and portrait views when designing applications that work well on multiple platforms, Boris Chan writes. Avoid the temptation to simply enlarge an iPhone app, which will make for a poor user experience. Easy-to-digest apps such as Waze and Google should be popular on the mini as users are more likely to be on the go and glancing at them in passing. TechCrunch (11/2) LinkedInFacebookTwitterEmail this Story
  Regulation & Policy 
  Industry Spotlight 
  • Ibotta app scans paper coupons, rewards digital actions
    Target, Walgreens and Wal-Mart are among the brands supporting the Ibotta shopping application, which awards coupons to mobile users for taking polls, watching videos or posting comments on social sites. The app has the ability to combine offers with paper coupons after scanning them to mobile devices, suiting the all-digital shopper and those who prefer to mix and match methods for getting a bargain, writes Amy Dunn. The News & Observer (Raleigh, N.C.) (11/3) LinkedInFacebookTwitterEmail this Story
Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist

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