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October 25, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Gap looks to employ roster of agencies for global marketing
    Gap is looking to branch out from its global marketing agency Ogilvy and plans to tap a number of shops on an "as-needed basis," writes Natalie Zmuda. "Ogilvy & Mather Worldwide helped us tremendously over the last year in establishing the Gap brand 'Be Bright' platform, which we launched with our spring campaign. ... [But] Gap brand has been and will continue to work with a roster of advertising agencies to support our global needs," said Gap spokeswoman Edie Kissko. Advertising Age (tiered subscription model) (10/24) LinkedInFacebookTwitterEmail this Story
  Agency News 
 
  • Other News
Building Audience-First Marketing Strategies
Competition for consumers' attention is fierce. In this eBook, you'll learn how data can help you create an audience-first marketing strategy that engages your customers on the right platform, with the right message, at the right time. Download the ebook now!

  Creative 
  • LG elevator prank is a winner on YouTube
    LG's video for its IPS monitors tests their realistic imaging by placing the displays on the floor of an elevator and recording people's reactions as the floor appears to fall away. The video is a hit on YouTube, the second this year for LG. Adweek/AdFreak blog (10/24) LinkedInFacebookTwitterEmail this Story
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Media 
 
  • Disney Channels restructures marketing unit
    Disney Channels Worldwide, as part of a management restructuring, has added off-air marketing duties for Disney Channel and Disney XD to the portfolio of executives Ron Pomerantz and Jill Hotchkiss, who will continue to direct on-air marketing. Kristin Moss has been hired to run the marketing programs for Disney Junior. Meanwhile, Frank Keating, who was in charge of marketing strategy for Disney Channels' networks, has become vice president of marketing strategy and analytics, a new position. Variety (subscription required) (10/24) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Trends & Research 
 
  • Study: Presidential TV ads are up 44.5% compared with 2008
    The number of presidential election ads on broadcast and cable through Sunday has increased 44.5% to 915,000, compared with the 2008 election, the Wesleyan Media Project reported. However, the bulk of the ads have been shown in just nine states, while they were more evenly distributed in 2008. The final onslaught is happening now, as about one-third of all political ads for this cycle will be shown prior to the Nov. 6 elections. USA Today/On Politics blog (10/24), Adweek (10/24) LinkedInFacebookTwitterEmail this Story
  • Other News
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Marketer News 
 
  • InStadium ad units boost revenue of cash-strapped teams
    InStadium has created a sports-venue ad network centered on the HD displays at stadiums and arenas, allowing teams to boost their revenue by going beyond their team sponsors for big-screen ads. President and CEO Dave Kissel says brands can package 10-second public-address announcements, 30-second HD spots and digital crowd rings at any contest among 480 teams in various leagues. MediaPost Communications/MediaDailyNews (10/24) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Association News 
  • How to Introduce New Ideas and Initiatives and Move Clients to "Yes!"
    No agency can afford to leave money on the table, particularly in today's tooth-and-claw marketing environment. Account leaders must be able to recognize opportunity. If we're not constantly refreshing our accounts with new ideas and leading them to new initiatives, client relationships can go stale and even healthy relationships will fail to realize all of their income potential.

    Join us in this webinar, Nov. 8, where Sheila Campbell, president of Wild Blue Yonder in Washington, D.C., will show participants how to grow their accounts by using consultative selling techniques. LinkedInFacebookTwitterEmail this Story
  • Leading the Charge: Senior Agency Management Skills for a Changing Industry
    Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 13 in Philadelphia, will provide in-depth guidance on the skills needed to lead in the current environment.

    Registration is open to both 4A's members and non-members. Sign up today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
In any field, find the strangest thing and then explore it."
--John Archibald Wheeler,
American theoretical physicist


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