| News about digital retail commerce |  |
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- How Facebook Cards could shake up online shopping, advertising
Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift-cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek
(1/31)     
| Online Retail Trends | | |
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- Tips to reach the 7 types of Valentine's Day shoppers
Identifying the seven types of Valentine's Day shoppers is the first step toward crafting content likely to convince consumers ranging from starry-eyed romantics to old lovers looking to rekindle their ardor to shoppers content to spend on friends and pets to make an online purchase, says Chad Blodgett, vice president of business development at Rakuten MediaForge. Multichannel Merchant
(1/31)
| New Media & Technology | | |
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- Smartphone shoppers are buying more at physical stores
Bricks-and-mortar retailers' efforts to counter the effects of "showrooming" may be paying off. A Pew survey found that 46% of consumers who used their smartphones for shopping while in stores this past holiday season nonetheless ended up making a purchase there, a figure that was 11 percentage points higher than a year before. However, overall digital sales continue to grow more strongly than sales at retail locations. The Washington Post
(1/31)
| Companies in the News | | |
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| Interactive Advertising | | |
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- Hyperlocal mobile advertising requires some strategizing
Businesses hoping to take advantage of mobile for hyperlocal marketing are advised to offer something of value in return for information on the mobile user's location, especially as consumers experience increasing message volume, writes Chantal Tode. The geographic area being targeted should be large enough to reach enough consumers to make the effort pay off, and the campaign should rely on the right form of location data for the campaign's needs. Mobile Marketer
(2/1)
| Legislative & Regulatory | | |
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| Shop.org Spotlight | | |
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- Retail's BIG Show keynotes, presentations, sessions -- at your fingertips
If you weren't one of the 27,600 who attended Retail's BIG Show 2013 in New York -- or you couldn't make all the sessions you wanted to -- NRF has a solution. Three keynotes are available on demand for free, and select audio presentation packages are available via NRF Session Replay. There are also free presentation handouts provided by speakers. Read more.
- Best practices to protect brands and consumers from counterfeiters
E-commerce has enabled retailers to do business on a global scale, but in turn has moved the business of counterfeits from the street corner to the digital world. A study by MarkMonitor analyzed the relationship between online shoppers, the search terms they use and the sites that they visit when seeking apparel and luxury goods. This white paper in the Shop.org library underscores the need for companies at all price points to implement proactive brand protection strategies in the online marketplace. Download the white paper.
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On average, retailers surveyed experienced a 129% lift in year-over-year sales on smartphones and a 178% increase from tablets. Source: 
