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February 1, 2013
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News about digital retail commerce

  Top Story 
  • How Facebook Cards could shake up online shopping, advertising
    Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift-cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek (1/31) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  • Tips to reach the 7 types of Valentine's Day shoppers
    Identifying the seven types of Valentine's Day shoppers is the first step toward crafting content likely to convince consumers ranging from starry-eyed romantics to old lovers looking to rekindle their ardor to shoppers content to spend on friends and pets to make an online purchase, says Chad Blodgett, vice president of business development at Rakuten MediaForge. Multichannel Merchant (1/31) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Smartphone shoppers are buying more at physical stores
    Bricks-and-mortar retailers' efforts to counter the effects of "showrooming" may be paying off. A Pew survey found that 46% of consumers who used their smartphones for shopping while in stores this past holiday season nonetheless ended up making a purchase there, a figure that was 11 percentage points higher than a year before. However, overall digital sales continue to grow more strongly than sales at retail locations. The Washington Post (1/31) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Barneys debuts off-price site Barneyswarehouse.com
    Barneys New York will debut Barneyswarehouse.com on Monday, a permanent site set up to broaden the brand's appeal by offering the same off-price merchandise available at the retailer's 13 outlet stores. "The online business is explosive and the fastest-growing business we have. It will be no different for the off-price component," said COO Daniella Vitale. Women's Wear Daily (subscription required) (1/31) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Hyperlocal mobile advertising requires some strategizing
    Businesses hoping to take advantage of mobile for hyperlocal marketing are advised to offer something of value in return for information on the mobile user's location, especially as consumers experience increasing message volume, writes Chantal Tode. The geographic area being targeted should be large enough to reach enough consumers to make the effort pay off, and the campaign should rely on the right form of location data for the campaign's needs. Mobile Marketer (2/1) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  Shop.org Spotlight 
  • Retail's BIG Show keynotes, presentations, sessions -- at your fingertips
    If you weren't one of the 27,600 who attended Retail's BIG Show 2013 in New York -- or you couldn't make all the sessions you wanted to -- NRF has a solution. Three keynotes are available on demand for free, and select audio presentation packages are available via NRF Session Replay. There are also free presentation handouts provided by speakers. Read more. LinkedInFacebookTwitterEmail this Story
 
  • Best practices to protect brands and consumers from counterfeiters
    E-commerce has enabled retailers to do business on a global scale, but in turn has moved the business of counterfeits from the street corner to the digital world. A study by MarkMonitor analyzed the relationship between online shoppers, the search terms they use and the sites that they visit when seeking apparel and luxury goods. This white paper in the Shop.org library underscores the need for companies at all price points to implement proactive brand protection strategies in the online marketplace. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer


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