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October 22, 2012
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Setting the Example 
Creating Accountability 
  • Hershey joins Dow Jones sustainability index
    Hershey has been added to the Dow Jones Sustainability North America Index, which measures efforts of some large companies. Hershey also recently pledged to source all cocoa from sustainable-certified farms by 2020. "Our commitment to operating our business in a socially responsible manner while bringing goodness to the world is yielding tangible results and helps support and advance our growing global business," said Terence O'Day, senior vice president of global operations. Central Penn Business Journal (Harrisburg, Pa.) (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Eco-marketing comes to China
    Green marketing is taking root in China, with consumers increasingly looking for eco-friendly products and companies vying to win their business. Still, some Chinese businesses' environmental claims aren't as ambitious as those of Western eco-brands: "The formaldehyde content of our furniture is in line with national standards," brags furniture-company founder Zhang Yanmin. China Daily (Beijing) (10/22) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • CSR shouldn't be a sideshow, says PPR director
    Sustainability should be at the core of strategic thinking, says Jochen Zeitz, chairman of the PPR board's sustainable-development committee. Young executives have an opportunity and an obligation to educate themselves, he explains. "You should consider it as a core part of the business, not just a side workshop," he adds. BusinessGreen (U.K.) (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Plan will create 17 "Solar Energy Zones" in 6 states
    A proposal to create 17 "Solar Energy Zones" in six states was approved by the Obama administration last week as part of its goal of expanding domestic energy production. The 17 zones span 285,000 acres of land in the Western states of Arizona, California, Colorado, Nevada, New Mexico and Utah. Inhabitat (10/18) LinkedInFacebookTwitterGoogle+Email this Story
  • GE on course for record U.S. wind-power installations in 2012
    General Electric is on pace to establish a new company record for wind-power installations in the U.S. this year, topping its previous record of 3.99 gigawatts in 2009, said Matt Guyette, general manager for strategy and market development at GE Wind and Solar. GE's projections are in tune with the American Wind Energy Association's forecast that the U.S. will install somewhere between 12 GW and 13.5 GW in wind capacity this year, Guyette said. "We haven't released our numbers, but it will be a record year in the U.S.," Guyette said. (tiered subscription model) (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • Don't say "no" when opportunities knock
    High achievers should make a point of networking and answering recruiters' calls even when they're happy with their jobs, writes Michael A. Morell. "[I]t behooves both happy and restless working professionals to stay in the game and remain open to career-change opportunities," he writes. SmartBrief/SmartBlog on Leadership (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Logical and great ideas take a long time to prove themselves and become implemented to scale."
--Jochen Zeitz, PPR director, as quoted at BusinessGreen
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