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January 3, 2013
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Marketing 
 
  • Marketing metrics you should be monitoring
    If you want to expand your business, you should pay attention to metrics such as the cost of acquiring new customers and how much business you are getting through referrals, John Jantsch writes. "You can always do more to get more referrals, but if you're not even getting accidental referrals there are some other things that might need fixing first," he notes. Duct Tape Marketing (1/2) LinkedInFacebookTwitterGoogle+Email this Story
Find the Perfect Service for Your Needs in Canada
Whether you're shipping packages, freight, or both, there's a FedEx® service to fit your specific budget and distribution needs. Do you need it there tomorrow? Are savings more important than speed? Use this simple chart to decide which service is best for your particular situation.

Management 
 
  • You can grow without a cash infusion
    Even if you don't have a lot of money available to dedicate to your business, you can promote growth by ensuring the resources you do have are used wisely, Karl Stark and Bill Stewart of Avondale write. It's also important to make sure the prices you charge and the products you offer are aligned with what customers need and are willing to pay. Inc. online (free registration)/Herding Gazelles blog (12/31) LinkedInFacebookTwitterGoogle+Email this Story
  • 10 tips for boosting your business this year
    You can improve your business in 2013 by listening to employees' ideas, identifying new ways to generate income and focusing on the aspects of running your company that you are passionate about, experts say. "If you don't love what you're doing, you're never going to work hard enough to be one of the best," said Ken Blanchard, co-author of "The One Minute Manager." Entrepreneur online (1/2) LinkedInFacebookTwitterGoogle+Email this Story
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Money 
FEATURED VIDEO: The Traits of Very Successful Leaders
Someone who is a good leader knows how to get work done, but a great leader is someone who inspires employees to do their best all the time. Linda Rottenberg, the co-founder and CEO of Endeavor, tells us about some common traits among successful leaders. Watch the video now.

Tips & Tools 
  • New website helps businesses, individuals use less paper
    A number of companies have collaborated to create Paperless2013.org, which allows users to receive monthly tips for reducing the amount of paper they use. Using less paper could have a significant impact because paper accounts for a large percentage of all recyclables in the U.S. Mashable (1/2) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 tips for guarding your personal information
    One way to protect yourself from crooks who want to steal your personal information is to avoid clicking on links in e-mails that claim to lead to your banking website, Dave Johnson writes. It's also important to use different passwords for all of your online accounts and to use passwords or PINs to lock your electronic devices. CBS MoneyWatch (1/2) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
SmartQuote 
By staying focused, using the resources you do have, and pulling the right strategic levers, you can overcome the shortage of investment dollars."
--Karl Stark and Bill Stewart, writing at Inc. online's Herding Gazelles blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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