Today's Sponsored Feature is part of your subscription to AdvaMed SmartBrief. This feature, produced by SmartBrief and a select group of sponsors, highlights issues, products and services of interest to the medical technology industry. It also allows for continued free delivery of AdvaMed SmartBrief. Thank you for your interest.

                                                                                                                                     - The AdvaMed SmartBrief Team

SPONSORED FEATURE
Featured Article
Featured Product
About MPR

MPR is a design, engineering and product development company focusing on user requirements -- integrating design, engineering and manufacturing to produce world-class solutions for its clients.

MPR will provide immersion in the user's world; create designs that your customers will love to use; produce "designs with substance"; optimize the design for manufacturability, cost and safety; and provide the best solutions.

Risk Reduction Leads To Award-winning Innovation



MPR Collaborator Protea Biosciences Wins Multiple Awards for the LAESI DP-1000 system.

Read the full press release.

Secrets of Effective Usage Centered Design to Develop Products Your Customers Will Love
Effective use of Use Cases and Usage-Centered Design can produce magical results for new products invoking a strong emotional connection with users. Even industrial products must contain the feel of a consumer product. Traditional methods of user participation often fail. Focus groups are often dominated by one or two strong personalities-silencing most group members. Furthermore, scientific studies unequivocally conclude that consumers generally do not know what they want in first of a kind products. Clayton Christensen's masterpiece The Innovators Dilemma, demonstrates that if you ask users what they want, they will specify new features. But new features often distract from useability. What should a designer do? Usage-Centered Design is a structured approach to get in the head of your customer in order to develop useable, world class products.

In this white paper you will learn:

-The difference between User-Centered vs Usage-Centered Design
-A process for developing Use Cases
-How to develop design inputs from User Studies for effective design
-An example case study of Usage-Centered Design
-What is User-Centered Design and how to gather effective feedback in a participatory process

Access the white paper now.

Resource Center
FYI
Is the iPhone Right For Your Medical Device?

The iPhone and iPad have taken the world by storm! Immediately developers began creating Applications for the Medical Industry. In the white paper How to Decide if the iPhone is Right for your Medical Device, you'll discover:

• Will having an App improve the User Experience?
• What kind of medical Apps are already FDA approved?
• Is your App Class I, II or III?
• And much more

Download the white paper now

Click Here to Receive Our Free Newsletter.

SmartBrief Archives: Related News
  • Smartphones take guesswork out of diagnostic tests
    Smartphones could help take the human element out of evaluating rapid diagnostic tests with the development by UCLA researchers of a phone attachment that will create a digital read-out. The goal is to eliminate the risk of human error. CNET/Cutting Edge blog (4/27)
  • Sanofi announces U.S. launch of iPhone-enabled glucometer
    Sanofi said its iBGStar device used to measure and transmit a patient's blood glucose readings to health care providers wirelessly is available commercially in the U.S. The device is billed as the first blood glucose meter to be approved by the FDA that is accessible on the iPhone or iPod touch. MedGadget.com (5/4)
  • Canadian startup taps Xbox technology for safer imaging in the OR
    Canadian firm GestSure Technologies has created a device that uses a PC and the Kinect tool developed by Microsoft for Xbox gaming to keep operating rooms sterile and shield patients from infection. The device, designed for surgical procedures that require heavy imaging use, works by letting doctors employ gestures to manipulate CT and MRI scans remotely. MedCityNews.com (5/11)
  • Researchers create blood-filtering device to treat sepsis
    Researchers in the U.S. and Singapore have created a microfluidic device that filters out inflammatory components and harmful bacteria in blood. The device, intended to treat sepsis, has been shown to remove as much as 80% of E. coli bacteria and more than 80% of inflammatory elements from blood samples, according to findings in the journal Biomicrofluidics. MedGadget.com (5/10)
What is this?A Sponsored Feature is an advertorial that includes valuable content provided by the sponsor and editorial materials from SmartBrief's archives. This Sponsored Feature does not represent an endorsement by the ADVAMED or SmartBrief, Inc. of the products and services offered. If you unsubscribe from this Sponsored Feature, you will not be unsubscribing from all other editions of the AdvaMed SmartBrief.
Subscriber Tools:
Sign up for AdvaMed SmartBrief | Send Feedback | Email this brief | Unsubscribe from AdvaMed SmartBrief Sponsored Features
Advertising with SmartBrief:Sales Account Director: Meryl Harold (202) 407-7828
Mailing Address:SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.®  Legal Information.