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March 8, 2013News for women business owners

  Top Story 
  Business Trends 
  • Employers waiting to fill open spots, experts say
    While the number of job openings is increasing, hiring is not picking up speed, experts say. "There's a fear that the economy is going to go down again, so the message you get from CFOs is to be careful about hiring someone," says John Sullivan of San Francisco State University. "There's this great fear of making a mistake, of wasting money in a tight economy." The New York Times (tiered subscription model) (3/6) LinkedInFacebookTwitterEmail this Story
  • What an increase in temporary jobs means for the economy
    Employers have hired more temporary workers in recent years, and one survey indicates the trend could continue this year. Temporary and part-time arrangements can be beneficial to employers unsure about economic stability, experts say, but the trend erodes individuals' personal economic security and spending power, which in turn keeps economic growth slow. CBS MoneyWatch (3/7) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • How business owners without technical expertise are building apps
    Some small-business owners without technical backgrounds are creating applications for their companies through online app-building tools, by taking online courses to brush up on their skills or by attending local mobile-developer boot camps. For example, Keith Brown, who owns Austin Tree Experts in Texas, used an app builder and online tutorials to create an app that gives employees and customers information about trees. The Wall Street Journal (3/6) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Using Instagram to promote your small business
    Photo-sharing platform Instagram can be a powerful tool for marketing your company, writes A.J. Kumar of Single Grain. Get started by figuring out what kind of images your customers would want to see. Make sure you take photos that are high quality. Consider using Instagram's geolocation feature or running contests to engage your followers, he recommends. Entrepreneur online (3/6) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Save the Date: Women's Business Conference 2013
    For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come. LinkedInFacebookTwitterEmail this Story
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
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  • Apps that help track your expenses
    A number of mobile applications are available to help you track your expenses -- a practice that can help you write them off on your taxes, Kathryn Hawkins writes. She suggests four helpful apps: Mint, Shoeboxed, MileBug and Expensify. Intuit Small Business Blog (3/7) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Is it getting easier for small businesses to get credit?
    Credit standards for business loans appear to be easing, writes Bill Conerly. Whether or not your company currently has credit, it's a good idea to talk to loan officers to determine where you stand, he writes. Also, consider getting a line of credit even if you don't currently need it -- it could allow you to pursue unexpected opportunities. Forbes (3/5) LinkedInFacebookTwitterEmail this Story
  • Are you using your employees efficiently?
    Maximize the productivity of your company by making sure all of your employees are taking on tasks that match their skill sets, writes Beverly Flaxington. Don't waste your highest-paid workers' time with low-value tasks. "Know what each task is 'worth' in terms of its importance to the organization's profitability," she writes. (3/6) LinkedInFacebookTwitterEmail this Story
  • Do you know how to write a good news release?
    A good news release can boost your search engine optimization, drive traffic to your site and potentially result in media coverage. Get yours noticed by using a professional, objective tone and focusing on important events such as product launches or business milestones, Maryalene LaPonsie writes. Look for ways to distribute your releases through online and offline channels, and don't overload your media contacts, she writes. Small Business Computing (3/5) LinkedInFacebookTwitterEmail this Story
  • 6 tips for healthier living
    Stressed-out entrepreneurs can improve their health by taking notes, carrying a water bottle to make sure they're staying hydrated, and learning to smile more, writes Jan Fletcher. "Yes, your surroundings affect your mood, too, but consciously turning your frown upside down can make your outlook more positive," she writes. Intuit Small Business Blog (3/7) LinkedInFacebookTwitterEmail this Story
People can't do what they're hired to do without support from senior management to help them be more efficient and effective."
--Beverly Flaxington, writing at

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