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February 11, 2013
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News about digital retail commerce

  Top Story 
 
Social Savvy Webinar: Social Listening and Big Brother
February 20 at 11AM PT | 2 PM ET
Join this free webinar as Jacqueline Anderson, Director of Social Media for J.D. Power, shares insights from a survey of 1,000 consumers on attitudes toward social listening. Learn how consumers want—and don't want—you to listen and respond to the online conversation about brands. Register now.
  Online Retail Trends 
 
  • What's next for flash-sale sites?
    Flash-sale sites aren't going away, but they're a niche player in the e-commerce scene -- only about 3% of online shoppers buy something at a flash-sale site, experts say, and access to inventory has been a growing problem as new players entered the field. Gilt Groupe leads the pack with about $600 million in annual sales, and others including Rue La La, Ideeli and MyHabit have also carved out niches. Women's Wear Daily (subscription required) (2/11) LinkedInFacebookTwitterEmail this Story
  • By 2015, mobile payments expected to reach $1 trillion
    Mobile is poised to take off as a payment method, with the potential to account for $1 trillion in sales by 2015, experts say. The key for retailers and marketers is finding ways to engage consumers, according to speakers on a panel at an industry event. One transitional way may be to offer mobile applications that complement conventional credit card transactions. PCWorld (2/9) LinkedInFacebookTwitterEmail this Story
Build Your Own Marketing Cloud
Learn how Tealium® solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  New Media & Technology 
  • Web users aren't making a beeline for Vine
    Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes. eMarketer (2/8) LinkedInFacebookTwitterEmail this Story
  • Michael Kors takes digital users to the Fashion Week show
    Michael Kors has created a microsite that will let fans watch the brand's New York Fashion Week show as it happens Wednesday, along with backstage glimpses and other real-time content aimed at making viewers at home feel like they're at the event. Fashion brands increasingly are making use of digital technology and social media to spread the effects of their Fashion Week shows to a wider audience. Luxury Daily (2/8) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
 
  • Four Seasons hopes sharing shoe pics will boost foot traffic
    New York's Four Seasons hotel is running a footwear photo booth where Fashion Week attendees can take snapshots of their shoes and share the results via Twitter and Instagram. The campaign is intended to create an association between the Four Seasons and Fashion Week for people who can't attend in person. Luxury Daily (2/8) LinkedInFacebookTwitterEmail this Story
  • Starbucks goes social with snowstorm
    Starbucks began planning Wednesday for real-time Snow Day-themed Twitter and Facebook ads to run as East Coast brand fans coped with the snowstorm that hit on Friday. "We always want to stay highly relevant to what's going on. We want to be a part of [consumers'] decisions as they get ready for the weekend in terms of their product needs, such as coffee," said spokeswoman Linda Mills. Adweek (2/8) LinkedInFacebookTwitterEmail this Story
  • Other News
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Shop.org Spotlight 
  • Shop.org: Lots of love for online, mobile shopping this Valentine‚Äôs Day
    Data from NRF’s 2013 Valentine’s Day survey conducted by BIGinsight revealed that Americans who shop online will spend an average $209, or 60% more than Valentine’s Day shoppers overall. Shop.org’s head of research explains why this data also supports the growing trend of more people owning smartphones and tablets and provides marketing best practices for retailers to meet the demands of these digitally-focused consumers. Read more. Shop.org Blog (2/11) LinkedInFacebookTwitterEmail this Story
 
  • Building an e-commerce business in China: A guide for Western retailers
    China’s Ministry of Commerce reported that web-based business-to-consumer sales in 2011 reached $124.22 billion, further reinforcing expectations that China will soon overtake the United States as the largest online shopping market. In a recent addition to the Shop.org white paper library, Hybris software examines the significant technical and cultural differences retailers must understand to meet the distinctive needs of Chinese consumers, and identifies best practices for evaluating e-commerce vendors and platforms. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright


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