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March 15, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Samsung Galaxy S4 ships with Knox to help with BYOD use
    The just-released Samsung Galaxy S4 smartphones will be the first devices to use Samsung's Knox technology, which separates business from personal data to help those who use their devices for work. The S4 models also ship with SAFE (Samsung Approved for Enterprise) tech, as well as a translator that would be handy for international business travelers, Larry Dignan writes. ZDNet (3/15) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Exec: A silo-free vendor is the trick to social integration
    Businesses seem poised to start exploiting the Big Data of social media, writes Reggie Bradford, Oracle's senior vice president of product development. "As social looks to weave throughout the enterprise, it underscores the need for organizations to embrace change and break with the 'traditional' ways of doing business -- across people, processes, and technology," he writes, urging businesses to adopt a single "silo-free" vendor. Forbes/OracleVoice blog (3/14) LinkedInFacebookTwitterEmail this Story
  • How correcting false links turned around SEO numbers
    Tops Products improved its search engine optimization strategy and discovered and corrected false referral links to reduce its bounce rate 39% and increase conversions 400%, according to this MarketingSherpa case study. A trusted automotive website was referring to high traffic volume full of instant bounces, says Jennifer Stagner, technical support manager, because links had been hijacked by a "married living trust product," requiring Tops to build a redirect site. MarketingSherpa (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • CMO Club's private ratings service to dish on agencies
    Agencies will be rated in a private service set up by The CMO Club, which is composed of 700 heads of marketing. "We're connecting people, that's what the club is all about," CMO Club President Peter Krainik says of the so-called "vendor rating program." Chief marketing officers invited into the club will answer 15 questions about the agency to determine their rating on such criteria as on-time delivery and quality of service. Advertising Age (tiered subscription model) (3/14) LinkedInFacebookTwitterEmail this Story
  • Content marketing through LinkedIn in 3 easy steps
    Understanding how to use the relatively new LinkedIn Today to discover a company's place in the social network's universe is the first step to marketing your business there, Ryan Sommer writes. Embed presentations within Slideshare to market content to the right verticals, and use LinkedIn's Company Pages (or the recent Hootsuite integration) to track lead generation and other metrics, Sommer writes. (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  • How to create a culture of innovation at your company
    Your business will be more creative in the long run if you nurture a culture that encourages innovation, Les McKeown writes. You can establish this sort of culture by assembling cross-functional teams to address issues and taking the time to learn from past projects. "As any good sports coach will tell you, there is as much to learn from how you succeeded as there is in uncovering why you failed," he writes. Inc. online (free registration)/The Synergist blog (3/13) LinkedInFacebookTwitterEmail this Story
  • Southern Co. CEO: Innovation involves saying "no"
    Utility Southern Co. values innovation, and that means being selective about which ideas to pursue, Chairman and CEO Tom Fanning says. "Our efforts have simple goals: to preserve fuel flexibility and increase the value of energy to our customers," he says. "I would argue that your greatest indicator of success is how many ideas you kill. It proves that you're developing ideas and pushing the envelope," he adds. Strategy+Business online (free registration) (3/11) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA New York City -- Ace Awards 2013 entries deadline
    Deadline for entries is Monday, March 18 (new deadline). The world's biggest brands are now prioritizing B2B, and practitioners are redefining the marketing art and science -- across disciplines and around the world. BMA NYC is introducing their Global ACE Awards, the first program to celebrate the best business marketing globally. Designed to be inspiring and instructive, Global ACE will be a standard-bearer for creative excellence in all its forms -- online, mobile, social, print, TV, experiential and integrated. More than recognition, Global ACE will provide a compass for the expanding territory. The 2013 B2B Global ACE Awards ceremony will take place April 30 at the Helen Mills Theater in New York City. Read more. LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
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