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| Marketing Trends & Research |  |  |
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- Improved visualization tools boost fashion online
Fashion is the fastest-growing online retail segment this year, with apparel and accessories slated to grow 20%, according to eMarketer. Improved technology that offers e-commerce merchants better ways to display clothing, such as animated videos from Amazon.com's MyHabit, is driving the growth. All Things D
(4/5)       
- Video ads influence brand site visits, study finds
The use of video content in ads not only increases engagement but has a lingering effect on the brand, according to a MediaMind study. Rich media lifted site-visit metrics by a factor of 2.8 over traditional banner ads, and consumers exposed to rich media with video were 5.6 times as likely to browse the advertiser's site. Ads with video also boosted the number of visitors who went to an advertiser's site after having seen the ad in the past. eMarketer
(4/6)
- Tablets and e-readers lead to a book-reading boom
E-reader and tablet computer users are reading more books than before, according to a Pew Internet & American Life Project survey. E-book readership increased from 17% of Americans in November to 21% in February. The survey found that those investing in e-books tend to buy rather than borrow books and have increased their reading habits since the advent of e-books. eWeek
(4/5)
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- Microsoft puts cash on the table to lure app developers
Microsoft is going to extensive lengths to woo mobile application developers for its Windows Phone platform. Incentives include financing, free smartphones and high-profile spots in both its app market and Windows Phone advertising. "We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck," said Foursquare's Holger Luedorf, who added the company would probably not have written a Windows app without Microsoft's financial assistance. The New York Times (tiered subscription model)
(4/5), The Wall Street Journal
(4/5)
- Facebook is a global language, marketers say
Facebook is emerging as a global mass medium for marketers, industry experts say. Companies such as Nike, Domino's Pizza, Levi's and Starbucks have all run global Facebook campaigns, learning to translate and adapt their social content to dozens of languages and cultural contexts. "Facebook has become a single point and language that translates almost across the entire globe," says Dennis Maloney of Domino's. ClickZ
(4/5)
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- Content ... without Borders: IAB Digital Video Marketplace
The explosion of digital video gives you unlimited opportunities for audiences to access your content -- on any screen, at any time. Join executives from AKQA; Audible.com; Bayer Healthcare; Carat; Combe Incorporated; Deutsch; Deutsche Bank; Google; JetBlue Airways; L'Oreal USA; Nestle; New York Public Radio; MEC; Microsoft; Mindshare; PepsiCo Beverages; PHD; Safeway; Sharp Electronics; Starcom; Reckitt Benckiser; Unilever; UM; VivaKi; Wieden + Kennedy; ZenithOptimedia; and more at the IAB Digital Video Marketplace on April 10, in New York City. Learn how to maximize your ROI by understanding exactly how, when, where, and why to leverage digital video advertising. Register now.
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| Position Title | Company Name | Location |
| Project Manager, Research, 129963BR | Turner Broadcasting System, Inc. | Atlanta, GA |
| Field Marketing, Social Media Specialist | Starwood Hotels & Resorts | Multiple Locations, United States |
| Performance Advertising Mobile/Web Account Executive - Oakland, CA | Pandora Internet Radio | Oakland, CA |
| Advertising Business Development Manager | Pandora Internet Radio | Oakland, CA |
| DIRECTOR OF INTERNATIONAL MARKETING COMMUNICATIONS | IAB | New York, NY |
| VP of Advertising Sales | deviantART | Hollywood, CA |
| Senior Director Advanced Media | Comcast | Philadelphia , PA |
| Director, Field Marketing | Starwood Hotels & Resorts | Scottsdale, AZ |
| Sales Manager/Director | Taykey | New York, NY |
| CNBC Digital Sales Research Manager | NBC Universal | New York, NY |
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| Click here to view more job listings. |
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