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November 28, 2012
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News about digital retail commerce

  E-commerce Holiday Update 
  • Cyber Monday kicked off with high traffic, big sales
    Early online deals didn't dilute enthusiasm for Cyber Monday. Sales at 500 major retailers were up 28.3% by 9 p.m. Eastern compared with last year, according to IBM Smarter Commerce. Wal-Mart, Best Buy, Amazon, Sears, and Target were among retailers getting the most traffic, according to Experian Marketing Services, with Amazon's Kindle Fire tablet and Ugg boots being searched for the most. USA Today (11/26), The Charlotte Observer (N.C.) (11/27) LinkedInFacebookTwitterEmail this Story
  • A peek inside Amazon's Cyber Monday strategy
    From barcoding every item in its 80 warehouses around the world to hiring 50,000 temporary employees for the holiday season, Amazon has Cyber Monday tactics down to an art. "There's a lot of work that goes on behind the scenes to make sure we have the right product[s]," says Josh Teeter, who manages Amazon's Phoenix warehouse. Amazon sold 13 million items on Cyber Monday in 2010, 17 million in 2011, and expects even higher numbers in 2012. ABC News (11/26) LinkedInFacebookTwitterEmail this Story
Cyber Monday Still Busiest E-commerce Shopping Day!
Pulse data shows that Cyber Monday online sales drove an almost 22% single-day YoY increase beating Sunday, the next highest day, by a margin of 26.7%. Pulse also recorded ecommerce season-to-date sales are up 15.3% over the same period in 2011. Combined Saturday, Sunday and Monday results show almost 31% YoY growth. Learn more.
  Seasonal Trends 
  • Black Friday's online sales top $1 billion
    Online retail sales on Black Friday crossed the $1 billion threshold for the first time, rising 26% compared with last year's $816 million, according to comScore. Additional smartphone and tablet shopping drove the increase, industry watchers say. Amazon was the most-visited retailer, with 28 million visitors. CNET (11/25), Reuters (11/26) LinkedInFacebookTwitterEmail this Story
  Resources 
  • Final call for a full recap of Black Friday and Cyber Monday results
    Last weekend marked the official kick-off to the holiday season -- and this week is a pivotal juncture for retailers to reflect on the top trends and fine-tune strategies for the shopping days ahead. In a members-only call today at 3:30 p.m. EST, NRF SVP Bill Thorne will share trends from a busy Black Friday weekend and the just-released final results from Cyber Monday -- all the consumer insights executives need to make the rest of the holiday shopping season the best it can be. Learn more or register. LinkedInFacebookTwitterEmail this Story

  • What tips the scales for customers when online for holidays
    When it comes to holiday shopping in these turbulent times, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals. Shop.org’s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the recently released 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailer’s holiday plans. Read more. Shop.org Blog (11/6) LinkedInFacebookTwitterEmail this Story
  

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