February 8, 2013
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+SmartBlogs
SmartBrief on Social Media
SIGN UP|FORWARD|ARCHIVE|ADVERTISE

Today's Buzz
How a Facebook bug tied up the Internet
Visitors to numerous major websites were redirected to Facebook's home page for about an hour on Thursday, apparently because of a glitch in Facebook's third-party Web buttons. Although the bug was resolved, it raised questions about Facebook's increasing influence over the broader Internet, and on external sites' reliance on the network's Connect and Like tools, Mike Isaac writes. All Things D (2/7), NBC News (2/7), The Atlantic Wire (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

Network UpdateSponsored By
Twitter says search tool is set to grow
Twitter will soon allow users to search for tweets that are more than one week old, and will gradually increase the size of its searchable archive, engineer Paul Burstein wrote in a blog post. Search results will continue to be determined by factors including retweets and favorites. "We'll be steadily increasing this percentage over time, and ultimately, aim to surface the best content for your query," Burstein wrote. Computerworld/IDG News Service (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Ideas in Action
How Oreo built an Instagram following in 15 seconds
In the 15 seconds following the screening of Oreo's "Cookie or Creme" Super Bowl ad, the brand's Instagram following jumped from 2,200 to 22,000, says brand manager Susan Burris. The continuing campaign, which asks consumers to share photos so that they can be made into cookie or cream sculptures, has since boosted Oreo's following to more than 50,000. "We're not just launching an Instagram page, we're launching an engagement experience," Burris says. ClickZ (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
Louis Vuitton handbags join Twitter, start flirting
Louis Vuitton is seeking to humanize its handbags and men's accessories by having them post love poems to one another on Twitter. "Louis Vuitton is being inventive and creative by essentially giving their handbags a personality," Social Muse Communications CEO Christine Kirk said. Luxury Daily (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
Research and Reports
Social media is still a small part of retail, study says
People are interacting more on social media, but only 12% of consumers made a purchase through social media last year and only 18% bought something based on a referral from a social media source, a PricewaterhouseCoopers report says. "Our survey data shows that social media will, for the near future, remain a backwater sales channel, if you can call it a sales channel at all," said the report, which was based on a survey of 11,000 consumers in 11 countries. MediaPost Communications/Marketing Daily (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
Social brands put CEOs front and center
Two-thirds of the CEOs at the world's 50 largest companies actively engaged with customers on social media sites last year, an increase of 30 percentage points from two years earlier, according to a Weber Shandwick survey. That's a sign that marketers and PR professionals are realizing the value of putting company leaders front and center in social media campaigns, this article notes. "Having some kind of CEO presence on social channels is becoming an almost necessary part of doing business -- whether for brand image or company transparency," this unbylined article says. eMarketer (2/7)
Share:LinkedInTwitterFacebookGoogle+Email
The Takeaway
10 easy ways for businesses to get started with Vine
Twitter's Vine video-sharing service is a good fit for business-to-business marketers, Kristen Galli writes. The short clips promote creativity and help to humanize brands, Galli writes. Featuring clips of staff or facilities, showing how a product is made or teasing events are all easy ways to get started with the network, she writes. SmartBrief/SmartBlog on Social Media (2/8)
Share:LinkedInTwitterFacebookGoogle+Email
Social Shareable
A striking look at our world
The winners of the Sony World Photography Awards will be announced in the next two months, but the shortlisted images have been made public. The photos include portraits of Botswanan heavy-metal enthusiasts, amazing wildlife shots and some of the most startling news photography of the year. The Atlantic online (2/6)
Share:LinkedInTwitterFacebookGoogle+Email
Who's Hiring?
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.
 
SmartQuote
Facebook can ruin your Thursday night of Internet surfing any time it wants."
-- Adam Clark Estes, writing at The Atlantic Wire
Share:LinkedInTwitterFacebookGoogle+Email
 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
 
Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
  P: 202.407.7837
 
 

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.®
Privacy policy |  Legal Information