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January 23, 2013
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News covering the digital entertainment industry

  Entertainment News 
  • Content issues keep consumers at arm's length from TV Everywhere
    TV Everywhere service has proved popular with consumers, but a shortage of content and difficulties in securing agreements with programmers have proved to be obstacles to multiscreen viewing options, according to a Infonetics Research study. "Multiscreen services are quickly becoming a critical service for pay-TV operators worldwide," said Jeff Heynen, an analyst. Content providers are mainly concerned about security issues on mobile devices. (1/22) LinkedInFacebookTwitterEmail this Story
  • NPD: Netflix, connected TVs come together for 40% of households
    Netflix's video-streaming service was found in about 40% of the households with an Internet-connected television in the fourth quarter, according to The NPD Group. That level of adoption was even higher with consumers in the 18-to-24 age bracket, at more than 50%, the market research firm reported. "The inherent success of Netflix streaming can be attributed to its content library and TV-centric strategy," NPD's John Buffone wrote. Home Media Magazine (1/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  • More businesses tap online video
    Video is finding its way onto the websites of more businesses as retailers, publishers, educators and financial-services firms realize the benefits tied to video engagement with users. Online shoe retailer Zappos found that its 30- to 45-second marketing videos have boosted sales and reduced returns. "Anything on the site without a video means we simply haven't gotten to it yet," said Austin Blair, photo/video manager for Zappos. Computerworld (1/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  Monetizing Content 
  • U.K.'s Guardian looks to expand, rejects digital pay model
    The U.K.'s Guardian hasn't ruled out paid digital subscriptions but is setting that tactic aside for the time being as the paper looks to expand its international audience. Guardian Media CEO Andrew Miller says digital subscriptions tend to work best for newspapers looking to monetize a stable readership, such as The New York Times, but may not be advantageous for papers acquiring new readers. Mashable (1/21), (1/21) LinkedInFacebookTwitterEmail this Story
  • Huffington Post's CEO says the future of media lies in advertorials
    The Huffington Post is expanding, developing new verticals and new markets and, on the ad side, is looking more to the sponsored content model, said CEO Jimmy Maymann. "We don't see traditional [midpage units] as where the future is. You obviously need to work out how to do advertorial. Over the last 12 months it's gone from testing things out to big programs with brands like Johnson & Johnson and IBM," Maymann said. The Media Briefing (1/21) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Coca-Cola launches interactive Super Bowl ad game
    Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story
  eBooks, Tablets and More 
  • Mozilla aims for emerging markets with low-cost smartphones
    Mozilla will release two open-source smartphones in February using handsets made by the Spanish company Geeksphone. The phones with the new Firefox OS are designed to offer developers flexibility, and will be marketed largely in emerging markets where iOS and Android are not already entrenched. Forbes (1/22) LinkedInFacebookTwitterEmail this Story
  • Survey: U.S. broadband speeds are trending upward
    More U.S. consumers have high-speed broadband than ever before, according to the latest State of the Internet report from Akamai, which found that the number of Americans enjoying capacities of 7.2 megabits per second or higher grew 20% over the past year. South Korea, where half of the population has access to capacities of 10 Mbps or faster, still leads the world in average Internet speeds. GigaOm (1/22) LinkedInFacebookTwitterEmail this Story
  Entertainment Matters at CES 
  • Video: Catch up on 2013 CES keynotes and more
    The 2013 International CES featured a range of incredible keynotes and through-provoking conference sessions. We're sharing videos from all of our keynotes and many of our conference sessions. Check out CESTV. See Dr. Paul Jacobs from Qualcomm discuss the "Born Mobile" generation. Hear from CNET what the future of technology innovation will look like with insight from industry experts like Mark Cuban. Watch these free videos and more on CESTV. LinkedInFacebookTwitterEmail this Story

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Newspapers have always used a blend of different funding mechanisms to extract revenues for their 'product.' That's why I am unconvinced by those who say that the only model that works is to build pay walls. This is not an area where one size fits all."
--Andrew Miller, CEO of Guardian Media, in a quote from The Economist as quoted by

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