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November 6, 2012
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The Leaderboard 
  • What you think you know could hurt you
    Much of what you know will become outdated over time, so it's critical to make sure you're constantly updating your knowledge base and using accurate data to make decisions, writes Samuel Arbesman of Harvard Medical School. "We need to constantly reeducate ourselves, avoid memorization, and start looking up facts to make sure that we have the most updated knowledge," he writes. Harvard Business Review online (11/5) LinkedInFacebookTwitterGoogle+Email this Story
Sales Strategies 
  • Content marketing can help generate more high-quality leads
    Smart use of content marketing can allow you to increase both the quality and quantity of your leads, writes Tom Bishop of KnowledgeVision Systems. Customers "find your content through keyword searches, and you are able to segment people by activity, demographics, and the keyword sets that brought them to you," he writes. You can use these segments to develop your leads and to allow the sales team to address the issues that are most critical to your customers. B2C Marketing Insider/KnowledgeVision Fresh Ideas blog (11/5) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 elements of crafting a winning sales strategy
    Strategic sales planning should be a continual process for company leadership, and it has to be carried out in a productive manner. Companies should seek input from a variety of sources and pay attention to the competition when developing their strategies, writes Janet Spirer of Sales Horizons. They should also be on the lookout for unexpected occurrences, she notes. (11/5) LinkedInFacebookTwitterGoogle+Email this Story
Daily Data Points 
On the Road 
  • To eat or not to eat
    Business travelers have to weigh their aversion to unusual foods against the possibility of offending their hosts when deciding whether to eat delicacies such as fish eyes or fried crickets. "If something is cooked and steaming, most likely it's going to be pretty free of bacteria," said Phyllis Kozarsky of Emory University. If the thought of eating ant eggs makes your stomach churn, however, you might be able to save face by saying you're allergic or on a strict diet, according to Michael Soon Lee, author of "Cross-Cultural Selling for Dummies." USA Today (11/6) LinkedInFacebookTwitterGoogle+Email this Story
App Update 
  • Verizon says its app store will close next year
    Verizon says it will shut down its application store, Verizon Apps, in 2013 and will instead direct Android and BlackBerry users to stores run by Amazon and Google. Customers will be alerted to the change in January, and the store will be gone by March. Verizon says it will continue to pay developers throughout the shutdown process. VentureBeat (11/5), All Things D (11/5) LinkedInFacebookTwitterGoogle+Email this Story
Making Small Talk 
  • Amputee reaches top of Chicago skyscraper with bionic leg
    A man who lost a limb in a motorcycle accident was able to climb Chicago's Willis Tower, which is 103 stories tall, with the aid of a bionic leg. The climb is part of the research process for the Rehabilitation Institute of Chicago, which is working to refine the design of the bionic limb. "We were testing the leg under extreme conditions," said Joanne Smith, the center's CEO. "Very few patients who will use the leg in the future will be using it for this purpose." CBS News/The Associated Press (11/5) LinkedInFacebookTwitterGoogle+Email this Story
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It turns out knowledge is a lot like radioactive atoms because it decays over time."
--Samuel Arbesman, author of "The Half-Life of Facts," writing at Harvard Business Review online
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