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December 5, 2012
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News for mobile marketing professionals

  Top Story 
  • Domino's expands Facebook offers to mobile
    Mobile Facebook users in select countries can take advantage of a 50% discount offer from Domino's when they place a pizza order on their devices on Thursday. The campaign extends to mobile the franchise's use of one-day deals on Facebook. (12/5) LinkedInFacebookTwitterEmail this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Consumer Engagement 
  • Glamour revamps website for better mobile experience
    A quarter of digital traffic to Conde Nast's Glamour now originates from mobile devices -- compared with an 8% figure 18 months ago. The publication redesigned its website to provide a consistent experience across devices. "We had a mobile site that was optimized and a successful product, but like a lot of mobile sites it was rudimentary and from a brand perspective it was not consistent to the desktop site," said Mike Hofman, digital managing director at Glamour. Mobile Marketer (12/5) LinkedInFacebookTwitterEmail this Story
  • Grimmway Farms taps QR codes to engage shoppers
    QR codes on Grimmway Farms packaging in supermarkets provide a way for consumers to win prizes, including a stay at The Biggest Loser Resort, as part of a cross-promotion with "The Biggest Loser" reality TV series. "Our goal is to capture the consumer's interest in exploring our website and learn more about Grimmway Farms and the nutritional benefits of carrots," said Bob Borda, vice president of marketing at Grimmway. (12/5)
  Marketing & Sector Solutions 
  • Google upgrades DoubleClick for Publishers
    Google says improved ad load times and lower impression losses are possible with its new internal-redirect feature in DoubleClick for Publishers. Custom creatives have also been added, which "are useful for delivering bespoke creatives developed in-house or provided by advertisers," Google says. "You can now include mobile impressions -- with mobile targeting information -- in your data transfer files." WebProNews (Lexington, Ky.) (12/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Apple regains ad-impression ground on Android
    Although iOS lost ground to Android for North American ad impressions in the second quarter, it clawed back some of that in the third quarter, according to Adfonic. The Apple platform also extended its lead over Android in terms of click-throughs and cost per thousand impressions. Mobile Marketer (12/5) LinkedInFacebookTwitterEmail this Story
  • Advertisers flock to mobile in Mexico despite lagging phone adoption
    Even though the adoption of mobile phones in Mexico has been slow relative to the rate in other countries, advertisers have been quick to take advantage of the new platform. Ad-spending data show that Mexican advertisers last year directed 7% of their total digital budgets to mobile, compared with 5% by advertisers in the U.S. Experts say that since most mobile users in the country have feature phones, the cost to start marketing to mobile users in Mexico is relatively low. eMarketer (12/5) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Halfbrick teams with OtherLevels to target more markets
    Noting that marketing strategies may be more or less effective in different countries, Australia's Halfbrick Studios is tapping the expertise of mobile analytics firm OtherLevels to take its product to 13 new markets and languages. "A gamer in the United States isn't necessarily going to respond to a push notification in the same way a player in Indonesia or China would," said OtherLevels CEO Brendan O'Kane. The Register (U.K.) (12/4) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Upcoming webinars:
    Winning the Mobile Battle of the Brands (Dec. 5)

    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers anytime, anywhere there are endless possibilities driving business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar. Register for this free webinar.

    Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)

    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
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The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
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