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March 8, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • AOL chief charts the future of company's content strategy
    Most of AOL's profit still comes from low-speed Internet dial-up connections, but AOL says it sees a brighter future in its content-driven strategy, says CEO Tim Armstrong. The current focus is on video, including the push behind Huffington Post Live. Armstrong acknowledges the costly struggles of the company's Patch hyperlocal sites, but says they're on track to be profitable by the end of the year. (3/7) LinkedInFacebookTwitterEmail this Story
  • Fortune to create content for advertisers
    Fortune insists that it will maintain a "church-state" separation to guard its editorial content, even as it offers advertisers access to its freelancers and editors to produce what it calls Fortune TOC — Trusted Original Content. The objective is creation of "native advertising" content that consumers will actually read. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Thirst app finds news that users like even if their tastes change
    A natural language processing algorithm geared to short-form content, such as tweets, is the key to Thirst, an application that searches out Web content to appeal to readers whose tastes and preferences constantly change. Thirst, however, needs a business model, and one possibility may be selling user information to content producers, said CEO Anuj Verma. (3/7) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Small businesses plan to invest in digital in 2013
    Nearly a quarter of small businesses in the U.S. plan to invest in improving their corporate website this year, and a fifth will put resources toward improving their SEO, according to an Ad-ology Research study. Nearly 70% of small businesses run their own websites, the study indicated. eMarketer (3/7) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Evan Hansen signs on with Obvious Corp.'s Medium
    Former Wired Editor-in-Chief Evan Hansen will be the new senior editor for technology and science at Medium, the publishing service of Obvious Corp. Hansen states that his job will be "to create new publishing tools and a new kind of content platform that encourages and rewards high-quality writing -- not just the latest post at the top of the feed." (3/8) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • How exposing children to newspapers affects the future of democracy
    More than 8 in 10 people who voted in the 2004 presidential election were newspaper readers, according to a 2007 National Association of America Foundation study. Another study by the NAA found that people who were exposed to newspapers as children were more likely to continue to read them as adults, which suggests that parents should be introducing their children to newspapers early so that they can reap the benefits all their lives, writes Jonathan Seppo. "Don't let this generation of children think newspapers are obsolete. You must be an advocate of newspapers if they are to survive for future generations," he writes. Columbia Missourian (3/7) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • API workshop points to data, subjects inspiring passion as keys
    By focusing content on subjects that inspire the greatest passion with the audience, Deseret Digital Media has broadened readership and deepened engagement. At the latest API Transformation Tour workshop, Deseret CEO Clark Gilbert outlined specifics about how to transform content and use analytics more readily available on digital platforms. Highlights of the two-day event are available in a new report. LinkedInFacebookTwitterEmail this Story
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Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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