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November 16, 2012
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News for mobile marketing professionals

  Top Story 
  • Dell goes mobile from a variety of angles for the holidays
    A mobile catalog, QR codes in print and mobile sites that count down to the big shopping days are a big part of Dell's holiday campaign. For the countdowns, when the clocks reach zero on Black Friday and Cyber Monday, they unlock sites specifically designed for those days. "Developing these solutions for the mobile Web allows us to create an experience that functions seamlessly across all operating systems, allows for greater discoverability and shorter development cycles with improved speed to market," said Brandon McGee, Dell director of global mobile. MobileCommerceDaily.com (11/16), Internet Retailer (11/15) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Retailers deploy mobile strategies to drive in-store holiday sales
    The mobile technology that threatened bricks-and-mortar retailers by enabling "showrooming" is being used to drive sales this holiday season. Retailers have the ability, for instance, to alert consumers to in-store deals and have the merchandise ready for them when they show up at the store. The key is the ability to engage mobile users and present offers superior to what they can find elsewhere. USA Today (11/15) LinkedInFacebookTwitterEmail this Story
  • HSN builds on mobile success with iPad gift guide
    HSN rolled out a gift guide with a design tailored for the iPad, treating tablets as a tool for shopping and increasing user engagement. With total mobile sales up 200% this year for smartphones and tablets, "we think [the tablet] is a killer device when it comes to shopping because of the ability to have a more immersive experience," said Jill Braff, HSN's executive vice president of digital commerce. MobileCommerceDaily.com (11/16) LinkedInFacebookTwitterEmail this Story
  • QVC offers mobile shopping as a consumer haven for hectic holidays
    Noting consumers' frustrations with crowds and parking on the signature days of the holiday shopping season, QVC is appealing to consumers with its offerings via smartphone and tablet on what it now terms "Mobile Monday." "We're finding that more and more consumers are craving a return to sanity. Mobile is one of the many platforms we offer to allow customers to enjoy their time and shop ... on the platform that is right for them," said Doug Rose, QVC senior vice president of marketing and programming. MobileCommerceDaily.com (11/16) LinkedInFacebookTwitterEmail this Story
  • Expedia adds airlines to mobile bookings
    Rounding out its hotel reservations via mobile, Expedia has added airline bookings to its applications. More than 200 airlines are included among the options, and search results can be arranged according to duration, price and time. The new apps, for iOS and and Android, also offer mobile-only deals on hotel rooms. MobileCommerceDaily.com (11/16) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Mobile tool makes it easy to tell if stores are implementing campaigns
    A mobile application called GoSpotCheck promises to allow a wide array of people, such field merchandisers and even Facebook fans, to check whether local stores are implementing their in-store campaigns. The app, backed by former Coca-Cola Chief Marketing Officer Sergio Zyman, aims to eventually use rewards to entice consumers to carry out the spot checks. The app aims to circumvent privacy worries by not saving information on users' phones. Advertising Age (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • What marketers want out of mobile
    Most marketers say they're going to prioritize mobile in the coming year, a poll finds. A Google Analytics/ClickZ survey reveals that, to get a better handle on mobile, most say they want metrics for consumer engagement and revenue generated. SearchEngineWatch.com (11/13) LinkedInFacebookTwitterEmail this Story
 
  Making It Work 
  • Drawbridge bridges the retargeting gap between PCs, mobile
    Consumers' individual habits and preferences can now be tracked from desktops and applied to their mobile experience with technology from Drawbridge. The tool aims to target mobile customers by using anonymous data about location, behaviors and Web history to match users' mobile and desktop Web experiences -- raising the value of cross-device ad campaigns. Forbes (11/15) LinkedInFacebookTwitterEmail this Story
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  Featured Content 
 

  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • Connect with the Important LATAM Consumer with Mobile - MMA LATAM & Hispanic Forum (Nov. 28-29)
    Latin American communities are comprised of consumers wielding massive buying power. Brands looking to engage these consumers have an active and incredibly mobile-savvy community to tap into. However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers -- they must move from brand awareness to action. Marketers need to approach Hispanics and LATAM consumers on their terms and through platforms that work with their life. Enter mobile. Join leading brands including Nielsen, Audi, Burger King Corporation, ESPN and JetBlue Airways at The MMA LATAM and Hispanic Forum and take a deep dive into the latest insights and trends for how to connect more meaningfully with these all-important communities who are influencing the market of tomorrow. Save 25% off your conference pass now if you use code EMAIL_25 -- register now. LinkedInFacebookTwitterEmail this Story
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Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
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One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician


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