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February 1, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • What word-of-mouth marketers can learn from latest viral sensation
    A video called "Pep Talk" starring 9-year-old Robby Novak offering inspiring life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The success of Novak's video should teach marketers who want to get fans talking not to settle for pumping out boring content, writes Molly Delaney. Instead, marketers should focus on developing a simple message that resonates well via social channels. BostInno (Boston) (1/31) Email this Story
  WOMM at Work 
  • WOMM expands Carnival's market in Australia
    Carnival Australia says word-of-mouth-marketing is helping the chain thrive following a recent expansion. The company has worked hard to tailor its service to the needs of Australian cruisers, a strategy that has been particularly effective at attracting first-time cruise ship passengers, said managing director Jennifer Vandekreeke. She noted that this group represented 60% of the ship's sold-out bookings for the spring months. TravelWeekly.com.au (Australia) (2/1) Email this Story
  • How a fashion e-tailer struck gold on Tumblr
    E-commerce fashion site aSociete.com is using Tumblr to generate new signups by posting trendy and fashionable images to build viral buzz. A single Tumblr post can bring in more than 5,000 new visitors to the site, says aSociete founder Vanessa Gabriel. "Tumblr is an untapped marketing gold mine," she adds. ClickZ (1/29)
  Building Blocks of Buzz 
  • Simple tips for cultivating talkative fans
    Small businesses looking to build word-of-mouth-marketing online can start by searching for positive or negative reviews on Twitter and responding to both to show engagement, writes Shannon Willoby. Business owners can also ask satisfied customers to post good reviews on sites such as Yelp or offer referral incentives to customers who bring in friends. Personalized thank-you notes also encourage customers to spread the word on social media, she adds. B2C Marketing Insider (1/30) Email this Story
  Words from WOMMA 
  • 3 simple steps to a better social content strategy
    There's something thrilling about pushing that "Post" button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of "how will this go over?" See more at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

  SmartQuote 
Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer



 
 
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