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February 1, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
 
  • What word-of-mouth marketers can learn from latest viral sensation
    A video called "Pep Talk" starring 9-year-old Robby Novak offering inspiring life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The success of Novak's video should teach marketers who want to get fans talking not to settle for pumping out boring content, writes Molly Delaney. Instead, marketers should focus on developing a simple message that resonates well via social channels. BostInno (Boston) (1/31) Email this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  WOMM at Work 
  • WOMM expands Carnival's market in Australia
    Carnival Australia says word-of-mouth-marketing is helping the chain thrive following a recent expansion. The company has worked hard to tailor its service to the needs of Australian cruisers, a strategy that has been particularly effective at attracting first-time cruise ship passengers, said managing director Jennifer Vandekreeke. She noted that this group represented 60% of the ship's sold-out bookings for the spring months. TravelWeekly.com.au (Australia) (2/1) Email this Story
  • How a fashion e-tailer struck gold on Tumblr
    E-commerce fashion site aSociete.com is using Tumblr to generate new signups by posting trendy and fashionable images to build viral buzz. A single Tumblr post can bring in more than 5,000 new visitors to the site, says aSociete founder Vanessa Gabriel. "Tumblr is an untapped marketing gold mine," she adds. ClickZ (1/29)
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Building Blocks of Buzz 
 
  • Simple tips for cultivating talkative fans
    Small businesses looking to build word-of-mouth-marketing online can start by searching for positive or negative reviews on Twitter and responding to both to show engagement, writes Shannon Willoby. Business owners can also ask satisfied customers to post good reviews on sites such as Yelp or offer referral incentives to customers who bring in friends. Personalized thank-you notes also encourage customers to spread the word on social media, she adds. B2C Marketing Insider (1/30) Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Words from WOMMA 
  • 3 simple steps to a better social content strategy
    There's something thrilling about pushing that "Post" button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of "how will this go over?" See more at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

  SmartQuote 
Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer



 
 
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