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January 8, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Why quants are invading the ad world
    Math majors used to covet jobs on Wall Street -- but these days they're as likely to be looking for work on Madison Avenue, where their number-crunching skills are in increasingly high demand. Data-rich online advertising is creating countless opportunities for geeks tasked with perfecting agencies' algorithms and finding new and better ways to spend advertisers' cash. "For quants, advertising is like the Wild West of quantitative analysis: the horizon is limitless, and the rules are always changing," writes Kristen V. Brown. Adweek (1/7) LinkedInFacebookTwitterEmail this Story
  • France says "non" to ISP's ad-blocking gambit
    The French government has ordered Free, an Internet service provider, to shut down a service that allowed its customers to block all online ads at the click of a button. "An Internet service provider cannot unilaterally implement such blocking," said Fleur Pellerin, the French minister for the digital economy. "This kind of blocking is inconsistent with a free and open Internet." The New York Times (tiered subscription model) (1/7) LinkedInFacebookTwitterEmail this Story
  • Yahoo sees fantasy golf as a potential money-spinner
    Yahoo is promoting a free-to-enter fantasy golf tournament in a bid to beef up its online advertising business. Fantasy golf doesn't have the same avid following as fantasy football, notes Marc Edelman, but the golfing demographic could prove appealing to online advertisers looking to boost sales of men's luxury products. Forbes (1/7) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • It turns out that branded websites and social networks can coexist
    Brands increasingly are using social sites such as YouTube, Tumblr and Facebook as hubs for their online activity, but that doesn't mean conventional branded websites are passé. Studies show that consumers perceive branded websites as much more trustworthy than social media pages, and that shoppers spend more on brands when they've visited an associated website. eMarketer (1/7) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • The uncomfortable truth about HTML5
    HTML5's structural semantics leave plenty to be desired, Luke Stevens writes. Key structural elements -- article, section, nav and aside -- might seem simple, but they're actually "poorly specified, poorly understood, and poorly implemented," argues Stevens, the author of "The Truth About HTML5 (For Web Designers)" and the founder of the application Ninja for Google Analytics. (1/8) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  Association News 
  • Less than one month left to enter the IAC Awards
    If you are thinking of entering the Web Marketing Association's Internet Advertising Competition Awards, don't wait much longer. The deadline for entry is Jan. 31. This is a great way to get exposure for yourself and your company. LinkedInFacebookTwitterEmail this Story
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It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist

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