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December 28, 2012
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  • Push notifications come into fashion for Cache
    Cache's use of mobile push notifications typifies how the marketing tactic came of age in 2012, writes Christopher Heine. Cache establishes user preferences on frequency when consumers download the application, and it employs location-based push notifications of promotions when shoppers are in proximity to one of Cache's 262 retail stores. "It no longer feels like an invasion. It's feeling more like an invitation. It's signaling a greater degree of personalization in the app experience," says Usablenet Chief Marketing Officer Carin van Vuuren, adding that half of the company's app launches in 2012 have included push. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
  • Canada is being used as a developers' testing ground
    Canada is being used as a "risk-free" test market for American application developers, who work out the kinks in their programs knowing Canadian demographics resemble America while flops can go unpublicized, Tandem Capital's Doug Renert writes. Bash Gaming worked out its Bingo Bash app in Canada before launching in the U.S., but the strategy backfired a bit as envious Americans discovered an Android version was available first in Canada. Nintendo released Wii Mini as a Canadian-only version as well, proving that companies large and small are in on the trend. VentureBeat (12/27) LinkedInFacebookTwitterEmail this Story
  • Microsoft doubled Windows Phone Marketplace offerings this year
    Microsoft added 75,000 mobile applications and games to its Windows Phone Marketplace this year, more than double its 2011 total, a company executive said Wednesday, adding that users downloaded an average of 54 apps during the year. That figure could grow in the years ahead: IDC has predicted Windows' mobile market share will increase from 2.6% this year to more than 11% by 2016. TechCrunch (12/27), All Things D (12/27) LinkedInFacebookTwitterEmail this Story
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  • Moovit brings crowdsourced data to public transit systems
    Public transportation application Moovit provides crowdsourced data to its users, emulating the model established by transportation app Waze, Ryan Kim writes. Moovit strips off location-based information from travelers with its app open, feeding it back into more accurate reads on how things are moving along, and also pings users on, for example, how crowded a particular bus is. But that means Moovit's utility is somewhat dependent upon a threshold of adoption and participation, and technical difficulties such as the inability to work underground could hurt growth, Kim writes. GigaOm (12/27) LinkedInFacebookTwitterEmail this Story
If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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