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March 4, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Olay Regenerist gets a makeover
    Procter & Gamble is changing the formula of 10-year-old skin-care line Olay Regenerist and has released studies showing how the revamped line delivers brighter, firmer skin. "We redesigned our best-selling Regenerist line to awaken skin, helping boost its responsiveness to anti-aging treatments for faster, more visible results," said Lela Coffey, Olay marketing director for North America. Cincinnati Enquirer, The (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  • Mondelez plans packaging innovations as part of global growth
    Tom Clark, associate principle engineer for Mondelez International, said the company will rely on packaging innovations to help it grow in developing markets around the world. He spoke in favor of a methodical approach that "can improve speed to market, while migrating risk and still capture more value." (2/27) LinkedInFacebookTwitterEmail this Story
  • ConAgra boosts whole wheat production
    ConAgra is responding to increased demand for whole wheat by reconfiguring its Decatur, Ala., facility to add Ultragrain milling capacity. "This latest reconfiguration of our milling assets will give us four major Ultragrain-producing locations in our network of 23 mills," with the others in Colorado, Puerto Rico and Illinois, said ConAgra Mills president Bill Stoufer. (free registration) (3/1) LinkedInFacebookTwitterEmail this Story
  • Confectioners are sweet on flavor combinations
    Candy with new flavor combinations, such as honeysuckle berry that combines blueberry and blackberry, is becoming more popular, according to a 2013 trend report from Sensient Flavors. "The combining of two, three or even four different flavors, to create one unique, fantasy flavor, helps brands distinguish themselves from one another," said Charles Dodson, a director at WILD Flavors unit A.M. Todd. (3/1) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • CPG companies move toward ads with calls to action
    The consumer goods industry is moving to embrace call-to-action ads. One popular call to action is online coupons that become more valuable when shared, a format embraced by Huggies and other companies hoping to move entirely toward digital couponing in the near future. "The key principle is: If people are taking action, they're retaining information better than if it's passive," says Chris Pape, executive creative director at Genuine Interactive. Advertising Age (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  • A-B InBev insists in ads that it doesn't water down beer
    Anheuser-Busch InBev is responding to lawsuits alleging that it waters down its beer with ads in several major newspapers, including The New York Times and the Los Angeles Times. The ads serve a double purpose by showing cans of water the company donates via the Red Cross for disaster relief, with the headline "They must have tested one of these." Copy insists that the company takes no shortcuts in the brewing process. Bloomberg Businessweek (3/3) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  Health & Wellness 

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  GMA News 
  • Reduce costs, improve service through transportation collaboration
    On March 5, from 1-2 p.m. (EST), the GMA-FMI Supply Chain Committee Work Group on Collaborative Transportation will present Taking Transportation Network Collaboration to the Next Level, a free webinar based on a session held at the 2013 Supply Chain Conference this month.

    This presentation will focus on a concept that examines similar geographic shipping networks throughout the United States that result in overlapping logistics infrastructures. A number of manufacturers and retailers have been completing one-to-one network overlay projects and are finding areas for effective transportation collaboration.

    GMA, The Consumer Goods Forum and the Food Marketing Institute have recently partnered with Chainalytics and Exel to expand upon the success of this approach by completing an analysis that includes multiple trading partners in the same geographies. This project offers a cost-effective way to gain visibility into trading partner and CPG transportation opportunities across the U.S. and Canada.

    Register for this free webinar and find out more about this project.

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  Government & Food Safety 
  • Healthy foods bill moves forward in Iowa legislature
    An Iowa Senate subcommittee voted in favor of a bill to require food service vendors in state buildings, public universities and community colleges to cook healthier meals and post menus that display nutrition facts, such as calories, fat and sodium. The measure also would require the state to contract with food vendors that follow American Heart Association and USDA dietary guidelines, and to give preference to those purchasing from local growers. Omaha World-Herald (Neb.)/The Associated Press (3/1) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Director, Federal Affairs -- Environment, Energy & Chemicals PolicyGrocery Manufacturers Association (GMA)Washington, DC
Director, Federal Affairs -- Agriculture & Food PolicyGrocery Manufacturers Association (GMA)Washington, DC
VP of Direct Response FundraisingThe USOArlington, VA
Certification Specialist, SQFAIB InternationalMultiple Locations, United States
Director of Conference ServicesARAMARKMadison, WI
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The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic

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