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November 13, 2012
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  Top Story 
  • Even poorly executed push messaging works to retain users
    Highly relevant and well-targeted push notifications can drive engagement and retention rates, according to an Urban Airship and Wave Collapse study. Though messaging that follows best practices doubles the rate of retention, even low-end attempts show a positive effect, retaining 78% more users than those who opted out of push notices. Mobile Marketer (11/12) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  Toolbox 
  • Harvest simplifies addition of time-tracking to a to-do app
    Harvest has launched a new platform that permits developers to add time tracking to project-management applications in about 15 minutes, and it keeps users within a single app instead of having them toggle between two or more, Jordan Crook writes. "While developers can take care of the organization and project management, Harvest wants to step in and handle time tracking, reporting, and billing," Crook writes. TechCrunch (11/12) LinkedInFacebookTwitterEmail this Story
  • Kinvey helps native apps connect to Facebook Open Graph
    Kinvey is supporting Facebook's Open Graph by permitting developers to add real-time sharing for their native applications without a Web backend. Kinvey stores the data for the apps and auto-generates the Web end points necessary for Open Graph connections, Sarah Perez writes. TechCrunch (11/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Ky. senator hopes for amendments on cybersecurity bill
    The debate over the proposed cybersecurity bill crafted by Sen. Joe Lieberman, I-Conn., is simmering again now that Sen. Harry Reid, D-Nev., has decided it should be taken up during the lame-duck session of Congress. The bill was opposed by groups from the right and the left because they say it would impose unnecessary regulatory burdens on business and threaten civil liberties. Sen. Mitch McConnell, R-Ky., says Reid prevented amendments to the legislation from being put to vote in August when the measure went down, and expressed hope that this time it would be different. CNET (11/13) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Mass. rail authority introduces smartphone ticket buying
    The Massachusetts Bay Transit Authority has introduced smartphone-enabled ticket buying for its commuter trains, with on-train scanning of the bar code by conductors. The new system will be of particular help at the rail stations that don't have ticket kiosks as well as to those travelers who typically paid with cash after boarding. The Verge (11/12) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist


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