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January 10, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Obama's data strategy holds lessons for digital marketers
    The re-election campaign of President Barack Obama did a terrific job at connecting the dots between social media, digital and broadcast data to create a cohesive outreach campaign, top marketers said at a Consumer Electronics Show panel this week. Brands are getting braver too, attendees said, and are likely to learn from the Obama campaign in coming months how to create innovative digital and cross-platform campaigns. "As soon as connecting data sources becomes more automated and more cost-effective, we'll see more clients taking those risks," says Amy Ferranti of Designkitchen. Adweek (1/9) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Digital marketers raise a glass to Absolut, Bacardi and Jim Beam
    Absolut, Bacardi and Jim Beam are the top booze brands when it comes to online marketing, according to digital think tank L2. Still, many other companies drew criticism for their weak digital strategies. "The spirits industry is a digital laggard when compared to its prestige peers," says L2 founder Scott Galloway. "Strong regulation and an opaque online path to purchase ... has resulted in digital underinvestment." MediaPost Communications/Online Media Daily (1/9) LinkedInFacebookTwitterEmail this Story
  • Translation company benefits from online ad boom
    The performance of Babylon, the translation software company, will remain bright as long as the digital advertising boom continues, says CEO Alon Carmeli. "As long as online advertising budgets are growing, together with growth in downloads of web applications, we expect Babylon to continue to benefit from this global trend," Carmeli said. Bloomberg Businessweek (1/9) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Jaguar hits Instagram to build buzz for F-Type
    Jaguar is using an Instagram campaign to draw attention to its new F-Type model, inviting the site's users to submit photos that capture the essence of the Jaguar brand. The winning entrant will be one of the first Americans to be given a chance to test-drive the new car. Luxury Daily (1/9) LinkedInFacebookTwitterEmail this Story
  • Marketers should get with the program
    Programmatic advertising is "the essential marketing trend of the moment," allowing publishers to serve up relevant ads based on Web users' browsing history, the brand e-mails they receive, and even their social networking activities, Dax Hamman writes. "When properly analyzed, data tell you what your users want, how they're behaving and the best ways to reach them -- essential factors to effective marketing," Hamman writes. eConsultancy.com (1/9) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Why developers should plan for the worst
    Your lovingly crafted website will be worthless if it gets knocked offline, so it's important to have contingency plans in place, writes Drew Hendricks. A well-regarded hosting plan and a carefully maintained backup are must-haves for any corporate website, Hendricks explains. "[P]ower outages and Internet catastrophes happen, so it is important to be prepared," he writes. The Huffington Post (1/8) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  • Why SMBs should care about Foursquare's new privacy rules
    Foursquare's new privacy policy is potentially a boon for small-business operators, writes Heather Clancy. One big change: The former three-hour window for accessing check-in data has been increased, giving SMBs more flexibility. "[I]f your staff is too busy to check in the middle of the day, it could check after closing time and collect more customer information than might have been possible before," Clancy explains. ZDNet (1/9) LinkedInFacebookTwitterEmail this Story
  Association News 
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  SmartQuote  
Luck enters into every contingency. You are a fool if you forget it -- and a greater fool if you count upon it."
--Phyllis Bottome,
British writer


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