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October 17, 2012
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Location in the Language of Business

  Location Ecosystem 
  • GAO report criticizes sharing of location data with third parties
    A Government Accountability Office report gives ammunition to privacy advocates calling for stricter regulation of the mobile industry. The report found that many GPS-enabled device users do not know that location information on them is sold to third parties. "This report clearly shows that mobile industry companies often fail to respect that [privacy] right, giving out consumers' location data without their knowledge or explicit consent," said Sen. Al Franken, D-Minn., who is co-sponsoring a bill to require express consent from consumers. Adweek (10/11) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Location-based services to generate $4 billion in revenue this year
    Even though location-based services still rely heavily on a freemium model, the sector is expected to generate $4 billion in revenues worldwide this year and achieve strong growth moving forward, according to ABI Research. The firm points to the health and fitness sector as an area to watch, given that application downloads in that market are projected to top $100 million this year CIO Asia (10/11) LinkedInFacebookTwitterEmail this Story
  • RFID helps Norwegian recycling plant track materials
    Norwegian nonprofit recycling company Norsk Resirk is using RFID technology to track bottles and cans at one of its plants. Bags of recyclable materials are labeled with embedded tags to track where the material was collected so recyclers can be paid. "If a bag is missing, we know right away if it has been delivered to us or not. In other words, the RFID system relieves us from time-consuming investigations," Norsk Resirk's Martin Ludvigsen said. RFID Journal (10/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • Why businesses need to get familiar with location intelligence
    Location data can be used drive business intelligence and innovation, but only 11% of 180 businesses surveyed by TechTarget said they were familiar with location intelligence. More than 80% of business data has a special component and a study from Gartner shows more companies are trying to leverage the data using business intelligence data. "By linking location to corporate information, organizations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits," the report concludes. Directions Magazine (10/15) LinkedInFacebookTwitterEmail this Story
  • How to make sure search engines know your location
    Web developers need to get serious about using schema markups to make their businesses turn up properly in location-specific Web searches, writes Carrie Hill. "Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business," she notes. (10/16) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
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In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists."
--Eric Hoffer,
American social writer

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