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- Women clearly lead men in social media for communication
A much higher proportion of American women than men communicate via social media, according to a study by Harris Interactive for Rebtel. The figures were 68% for women and 54% for men among online adults. "Our findings show that men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the sexes," said Rebtel CEO Andreas Bernstrom. MediaPost Communications/Online Media Daily
(9/22)      
- Google's reach keeps marketers coming back
For all the complaints registered over the years about Google, marketers keep coming back, Google's results continue to be impressive and the search giant continues to dominate the U.S. market, with nearly a 66% share, writes Video Hub's Anthony Risicato. If the industry really wants change, he writes, "it needs to innovate, experiment and find new ways to improve on Google's already successful model." Advertising Age (tiered subscription model)/DigitalNext blog
(9/22)
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- EBay's True Action unit adds marketing duties, clients
GSI Commerce's True Action Network agency has taken on marketing duties for several of the parent company's e-commerce clients, including Dollar General, since GSI was acquired by eBay three months ago. True Action, which is also pursuing digital marketing for eBay itself, is building its business with engagement marketing, an extension of its e-commerce and direct marketing specialties. "We address our clients' holistic business needs and provide tight integration of demand generation and shopping experiences," said True Action CEO Reuben Hendell. ClickZ
(9/22)
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- Ritz-Carlton pivots to digital
In a shift, hotel chain Ritz-Carlton plans to allocate about half of the $10 million budget for its "Let Us Stay With You" campaign to digital media, including social. Marketing Vice President Clayton Ruebensaal said, "Digital is a really important place where consumers are exploring their travel options. So being part of that conversation is really important to us." Advertising Age (tiered subscription model)
(9/22)
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- "Angry Birds" is coming to very, very big screens
"Angry Birds" is coming to the masses with stadium events in which crowd noise controls the game's action on a jumbo screen. The first such event is scheduled for a Formula One track this weekend in Singapore. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters," says Rovio marketing chief Peter Vesterbacka. Adweek
(9/22)
| IAB News | | |
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MIXX: Get on the waiting list and check out the MIXX Expo Marketplace
The IAB MIXX Conference is sold out, but the waiting list is open and there are still ways to get in on the action. Take advantage of a rare opportunity to meet all the right people under one roof on October 3-4 in NYC at the MIXX Expo Marketplace. Brand marketers, agency executives, and publishers -- those attending the full MIXX Conference and the only Expo Marketplace -- meet old friends and make new contacts on the Expo Marketplace floor. The intimate environment lets you cut through the clutter, visiting only solutions providers who can help do you better business fast. And, you'll hear from advertising thought leaders during the Spotlight Series: Digital Media's Best Storytellers on…Everything happening exclusively in the Yahoo! Attendee Lounge. Learn more and register here.
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| Position Title | Company Name | Location |
| Digital Marketing Manager, MamasLatinas | CafeMom | New York, NY |
| Account Manager | CafeMom | New York, NY |
| Sales Development Manager | CafeMom | New York, NY |
| Acquisition Marketing Manager, MamasLatinas | CafeMom | New York, NY |
| Graphic Designer/Front-End Web Developer | SmartBrief | Washington, DC |
| Product Manager | SmartBrief | Washington, DC |
| Advertising Sales - Account Director, Health Care | SmartBrief | Washington, DC |
| Advertising Sales - Media Entertainment, Technology and Telecom Associate Publisher | SmartBrief | Washington, DC |
| PointRoll Continues to Grow & is Hiring Developers, Designers, Acct. Managers, Sales Talent | PointRoll | Nationwide, United States |
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| Click here to view more job listings. |
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| | Recent IAB SmartBrief Issues:
- Thursday, September 22, 2011
- Wednesday, September 21, 2011
- Tuesday, September 20, 2011
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- Friday, September 16, 2011
| | | Lead Editor: Adam Mazmanian
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