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January 21, 2013
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Today's Buzz 
  • MySpace is accused of using music without permission
    MySpace's new business model, which focuses in part on letting users listen to music for free, may have hit a snag. Merlin, a coalition of independent record labels, says the social network is using music from member labels without permission. The group says its deal with MySpace expired more than a year ago, but that the social network is still using music from more than 100 member labels. "Artists are being exploited without permission and not getting remuneration for it," Merlin CEO Charles Caldas says. The New York Times (tiered subscription model) (1/20) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Bing to share more Facebook chatter in search results
    Search results on Bing will now feature five times more social media content when users connect with their Facebook accounts. Social media results will be shown in a column on the right side of the search page and will feature relevant shared links, photos, status updates and "likes." The move comes on the heels of Facebook's announcement that it will use Bing to power its Graph Search feature. Marketing Blog (1/18) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Krispy Kreme opens in India with social media blitz
    Krispy Kreme successfully created buzz around the launch of its first store in India by promoting giveaway events on Facebook that let people know where the company would be handing out free doughnuts, as well as by holding events in malls and high schools where it could reach its young target customers. The company also drove awareness of the launch with an offer announced on its Facebook page that the first customer would receive a year's supply of free doughnuts. Forbes (India)/Life blog (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social networking has transformed insider trading, study says
    Facebook and other social networks are changing the ways that insider traders perpetrate their misdeeds, according to a study by Montieth. Insider trading used to be domain of bankers, but now online social networks make it easier for people from many fields to obtain illicit trading info. Younger white-collar criminals tend to rely on a tangled network of contacts from their own and other companies while planning their trades, the study found. The Wall Street Journal/Law Blog (1/17), Business Insider (1/17) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Easy ways to make better use of hashtags
    Businesses can generate more conversations using hashtags on Twitter or Instagram by limiting themselves to one or two tags to avoid spamming followers. It's also important to use concise hashtags, keep hashtags consistent throughout a campaign and work hashtags into sentences to save space, Rupert Staines writes. B2B Marketing (1/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Don't waste time worrying about "fake" followers
    Tools that claim to calculate how many of a given Twitter account's followers are fake, or even how many were bought commercially, shouldn't be taken as gospel, writes Isra Garcia. The calculations are based on the activity of the accounts' followers, but that's a pretty unreliable measure. "Forget about scores, ranks, points, bonus points or any other classification method," Garcia writes. SmartBrief/SmartBlog on Social Media (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
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Editor's Note 
  • Get SmartBrief on Social Media updates all day via Twitter
    Don't settle for just one dose of SmartBrief on Social Media each day. Follow @SBoSM on Twitter and get great social media news and best practices stories all day long. LinkedInFacebookTwitterGoogle+Email this Story
Social in search is here to stay, and you can't afford to miss out."
--Pamela Vaughan, writing in HubSpot's Inbound Marketing Blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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