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November 2, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How fashion labels are using online video as a virtual runway
    Yuli Ziv, founder and CEO of the Style Coalition, discusses how the fashion industry is embracing online video as a marketing tool. "Video is a great medium for fashion brands because it allows them to bring their creations to life. It's an entertaining format that could include many different lifestyle elements and provide a fuller picture of the brand message," Ziv said. eMarketer (11/2) LinkedInFacebookTwitterEmail this Story
The Greatness Gap
Achievers surveyed North American employees about their level of connection with core engagement factors, such as their company's mission, their perceptions and experience of recognition at work, and their workplace culture. The data shows us that there are a few things missing. Read the results
  • Consumers don't mind marketing e-mails from favored brands
    About 35% of consumers say they are "very interested" in getting marketing e-mails from their favorite brands, according to a Blue Kangaroo survey. A majority say the volume of marketing e-mails they receive is about right, but more than 4 in 10 consumers say they overlook e-mails in the flood, a problem Blue Kangaroo chief executive Nick Weir says marketers can overcome by sending the right e-mail offer at the right time. ClickZ (11/1) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • How social tools change brands' relationship with the media
    Social media tools allow companies to directly reach a selected audience without having to rely on powerful media brands. Having a dedicated voice online is essential in a market where the average consumer refers to more than 10 sources of information before making a purchase, David Woodrow writes. Also, traditional media brands are under pressure to produce more content that reflects a wider variety of perspectives, he writes. SmartBrief/SmartBlog on Social Media (11/2) LinkedInFacebookTwitterEmail this Story
  • Cesar unleashes therapy dog campaign
    Therapy dogs and therapy dog organizations are highlighted in a social media campaign from Cesar Canine Cuisine. Actor and singer Hilary Duff is ambassador for the campaign, which encourages people to share their therapy dog stories on social media sites including Facebook, Twitter and Pinterest. MediaPost Communications/Marketing Daily (10/28) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mixing HTML5 and JavaScript "enticing" for mobile apps
    The prospect of using HTML5 and JavaScript to develop mobile applications is "too enticing to ignore," writes Paul Krill. While Web apps are available on all mobile platforms, native apps have a superior user experience, leading some developers to take a hybrid approach, he notes. InfoWorld (11/2) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Strip down wireframes to focus on idea, not presentation
    The best wireframes embrace their minimalist nature, with few bells and whistles, writes Jake Rayson. Don't get hung up on whether the wireframes have the right corporate colors; instead, make them lean and focused on the idea that's being tested so that it can be turned into a usable design. "This is the essence of wireframes: sketch it out, hoist it up and see if it flies. If it gets shot down in flames, no worries, it took relatively little time to build," Rayson concludes. ZDNet (11/2) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to build a website your customers will love to visit
    If you want your website to stand out from the pack, it's important to include a blog, showcase your brand's unique personality and provide your contact information. "Your prospects have a huge array of websites to choose to visit -- and buy or learn from," Sonja Jobson writes. "You have to give them good reasons to choose yours." You should also provide valuable content and concentrate on making your site simple to use. MarketingProfs (11/1) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 11th Annual Internet Advertising Competition call for entries
    The Web Marketing Association announces the call for entries for the 11th annual Internet Advertising Competition Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including e-mail, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. Check out the competition website. The deadline for entry is Jan. 31, 2013. LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Thinking is the enemy of creativity. It's self-conscious, and anything self-conscious is lousy. You can't try to do things. You simply must do things."
--Ray Bradbury,
American writer

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