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- As LinkedIn reaches 200 million users, will ads follow?
Just weeks after unveiling an ad-tool builder, LinkedIn has announced that is has crossed the 200 million-user mark. Those users are mostly in the U.S. (74 million), with India's 18 million users coming in second and the U.K. in third with 11 million. "Though the lion's share of the company's revenue stems from recruitment and HR-related products, it will be worth watching to see if more brands take to advertising on the site during 2013 now that there are more options," writes Christopher Heine. Adweek
(1/9)       
| Marketing Trends & Research | | |
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- Obama's data strategy holds lessons for digital marketers
The re-election campaign of President Barack Obama did a terrific job at connecting the dots between social media, digital and broadcast data to create a cohesive outreach campaign, top marketers said at a Consumer Electronics Show panel this week. Brands are getting braver too, attendees said, and are likely to learn from the Obama campaign in coming months how to create innovative digital and cross-platform campaigns. "As soon as connecting data sources becomes more automated and more cost-effective, we'll see more clients taking those risks," says Amy Ferranti of Designkitchen. Adweek
(1/9)
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| Company Watch | | |
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- Walgreens exec: What consumers want from a retailer
Online shopping will continue to grow, as will "showrooming," and Walgreens has devised strategies to meet customers wherever they want to shop, says executive Joseph C. Magnacca. The retailer has also struck a chord with its new Balance Rewards customer loyalty program, which attracted about 50 million members in just four months. SmartBrief/SmartBlog on Leadership
(1/9)
- Translation company benefits from online ad boom
The performance of Babylon, the translation software company, will remain bright as long as the digital advertising boom continues, says CEO Alon Carmeli. "As long as online advertising budgets are growing, together with growth in downloads of web applications, we expect Babylon to continue to benefit from this global trend," Carmeli said. Bloomberg Businessweek
(1/9)
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- Dell adds SMB advertising to the list of Y&R creative duties
Dell is consolidating more of its advertising account with Young & Rubicam. Less than year after moving consumer advertising to Y&R, it's adding small- and medium-sized business communications to the shop's mix. Dell had previously announced that it was shifting the segment away from Arnold Worldwide in Boston. "This will drive tighter integration of our commercial creative work with overall Dell brand creative, creating a simpler creative development process requiring fewer touch points," said spokesman David Frink. Adweek
(1/9)
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- Jaguar hits Instagram to build buzz for F-Type
Jaguar is using an Instagram campaign to draw attention to its new F-Type model, inviting the site's users to submit photos that capture the essence of the Jaguar brand. The winning entrant will be one of the first Americans to be given a chance to test-drive the new car. Luxury Daily
(1/9)
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| IAB News | | |
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- Digital Decision Makers Debate the Value of Big Data: IAB annual leadership meeting
Join media, brand and big data experts on Feb. 24–26 in Phoenix for a conversation that changes the way you think about the future of advertising. Explore the impact of big data on everything from politics to buying behavior. Hear how and why The Weather Channel is hiring veteran ad sales leaders to take digital by storm. And do business with the most influential decision makers in digital. Speakers include Curt Hecht, global chief revenue officer, The Weather Channel; David Kenny, chairman and chief executive officer, The Weather Channel; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Michael Wolf, founder and managing director, Activate; and many more. Learn more here.
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| Position Title | Company Name | Location |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| Digital Sales Manager | KHBS/KHOG-TV | Rogers, AR |
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| Click here to view more job listings. |
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