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December 26, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Microsoft moves on Apple mobile turf with Wordament game
    Microsoft's game studio You vs the Internet has released the real-time word-finding game Wordament, the first title for the Apple iOS with Xbox Achievements, writes John Koetsier. Gamers can sign into their Microsoft Xbox accounts through the iOS app. VentureBeat (12/24) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Kraft mobile campaign offers quick recipes
    Quick and easy recipes incorporating Kraft products are the centerpiece in the company's latest mobile campaign on Pandora's iPhone application, with images of the final product providing the lure for users to click. The ad takes users to a mobile-optimized recipe site, complete with video. "Kraft's new mobile ad campaign is very cleverly designed, just right designed for Kraft with the 'Make Something Amazing' tagline. ... When I see those attractive images, I really want to experience how amazing they are," said Isabella Lin, content director at Appitalism. Mobile Marketer (12/26) LinkedInFacebookTwitterEmail this Story
  • Universal hosts a mobile site for "Les Miserables"
    Universal Pictures is marketing the movie version of "Les Miserables" in mobile ads within the Pandora iPhone application to entice music fans to buy tickets. A mobile-optimized site for the movie includes galleries, video, a ticket-buying mechanism and an offer to download the book through Apple's iBookstore. The studio is allowing fans to sign up for alerts and follow the movie via social media. (12/26) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Why Google may lead the way in app search technology
    Google may ultimately prevail in providing superior technology for searching online application stores, Sarah Perez writes. Nielsen data show that most app searches done via mobile devices are done using app store search functions, not the Web. "On mobile, the battle will eventually play out between the two giants -- Apple and Google -- for the better app search offering," Perez notes. TechCrunch (12/24) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  Developer Corner 
  • Working on a tablet app for kids? Get to Sesame Street
    Sesame Workshop, the production company behind the Sesame Street program on PBS, has suggestions for developers on creating educational children's applications for tablet computers. Its guidelines offer advice on icon placement, fonts, sound elements and how to offer encouragement to a youngster who chooses the wrong answer to a question. All Things D (12/24) LinkedInFacebookTwitterEmail this Story
  • Health care apps may make major clinical strides in 2013
    Consumers, many of whom have been reluctant to download mobile health applications other than those focused on fitness and weight, might reach for more clinical apps in 2013 as the range of monitoring and disease management software broadens. Regulatory changes are also expected to encourage the growth in clinical software, according to industry analysts. GigaOm (12/24) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels, and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed two-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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