| News for mobile marketing professionals |  |
- Men, women differ in activities they perform exclusively via mobile
Men and women in the U.S. tend to prefer to accomplish different tasks on their mobile devices, according to a survey by Prosper Mobile Insights. Women like to confine their social networking and e-mail to mobile, while men are more likely to do their instant messaging and banking exclusively on mobile. eMarketer
(7/12)     
 | Promote your brand or product to iPhone/iPad/iOS users – Get your first advertising campaign setup and optimized for the first two weeks by our Mobile Advertising Specialist. Click here to register today and our Advertising specialist will reach out to you shortly! |
| Consumer Engagement |  |  |
|
- Coca-Cola gets fresh with social-mobile campaign
Coca-Cola is offering park-goers a chance to win grants for the improvement of their favorite outdoor spaces, with a campaign that combines social media and mobile elements. Participants can vote for their favorite parks using Foursquare or Facebook applications, with votes cast during actual park visits counting extra. "We made the park check-ins worth more points to inspire people to get outdoors, play and have fun -- all for a good cause," says Coke marketer Peter Callaro. Mobile Marketer
(7/12)
- Univision offers wide content palette for smartphones
Univision is taking a wealth of content to the small screen, with a selection of more than 90 sites for smartphones devoted to topics such as news and sports. The Spanish-language TV network's phone portal is optimized for touch screens in recognition of the fact that its audience is rapidly switching to smartphones. "They are really making sure that their content, no matter what kind of device, is really getting the optimum experience it can get on that device at that time," said Tom Burke, CEO at Trilibis Mobile. Mobile Marketer
(7/12)
| Marketing & Sector Solutions | | |
|
| Industry By the Numbers | | |
|
- Ad network a valuable resource for popular mobile-game developer
Ad network sales by Mobclix are proving to be a vital source of revenue for the developer of hit mobile game "Fruit Ninja," yielding $400,000 a month in revenue. Mobclix works with "Fruit Ninja" developer Halfbrick Studios to eliminate spam-like ads, relieving Halfbrick of a management burden. "We want as much control as possible, but the more control you have, the more micromanagement that is needed and we don't have the bandwidth in-house nor do we really want it," said Halfbrick CMO Phil Larsen. Advertising Age (tiered subscription model)
(7/11)
| Making It Work | | |
|
- AR, translators for mobile devices demystify exotic travel
Smartphones, augmented reality and instant translators are rapidly taking the mystery and frustration out of exotic travel, instantly deciphering strange neighborhoods, signs, menus and spoken language. New guide applications such as DiscoverHongKong and services such as Microsoft's Bing Translator are taking the place of traditional guide and phrase books, this article says. Financial Post (Canada)
(7/11)
- IProspect traces value along mobile ad sales path
IProspect is set up to solve the persistent problem of tracing the effectiveness of mobile ad dollars at every stage along the path to a final sale, says Kerri Smith, the company's director of mobility. To do so, it's necessary to realize that "mobile is the channel that connects all others. It doesn't fit in the traditional conversion funnel -- it runs alongside it, involved every stage," Smith said. MediaPost Communications/Online Media Daily
(7/11)
| MMA News | | |
|
-
Upcoming webinars
Addressing Fragmentation in Mobile (Today)
Fragmentation occurs at multiple levels in mobile: operating systems, devices, features, assets, advertising. With so many flavors and combinations, how do you maximize your offerings, deliver quality apps, without breaking the bank? In this upcoming webinar, Phillip Broyles, Associate Director, Digital Products & Operations at NBCUniversal and Marci Weisler, COO at EachScape will discuss the challenges and approaches to overcome them, and will share insights into how media brands like E! have found success in mobile. To register to attend this free webinar, click here.
BabyCenter 2012 American Media Mom Report (July 26)
In the newest edition of their industry leading 21st Century Mom® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report -- an exploration of how the media habits of today's moms are changing the rules for marketers. Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment -- with over $2 trillion in spending power -- is blending traditional and digital formats in new ways. Topics include: media shifting, device adoption, time spent across media platforms, social usage and mobile growth. Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly. To learn more and register to attend this free webinar, click here.
- MMA's International Journal of Mobile Marketing special Canada summer edition released
Check out this special summer edition of the International Journal of Mobile Marketing (IJMM) focused on the Canadian marketplace. Article topics include a Mobile CPG CRM Strategy, the Changing Landscape of the Canadian Marketplace, the CMA's Mobile Marketing Accelerator, Proximity Marketing, mCommerce, Leveraging Smart Tags for Retail and Bringing the Power & Reach of Mobile Phones to Charitable Giving. For more details on this issue of the IJMM, click here.
| SmartQuote | | |
|
 | The height of cleverness is being able to conceal it."
--François de La Rochefoucauld,
French writer
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent MMA SmartBrief North America Issues:
- Wednesday, July 11, 2012
- Tuesday, July 10, 2012
- Monday, July 09, 2012
- Friday, July 06, 2012
- Thursday, July 05, 2012
| | | Lead Editor: Jim Berard
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
