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19 December 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • African banks, telecom companies team up to push mobile banking
    Banks are now working with telecom companies in markets across Africa to promote banking via mobile devices. Mobile banking initiatives also include the ability to borrow funds. "The wind of change and financial inclusion is finally blowing in Africa. We are likely to see so many of the unbanked people now being embraced by banks," said Edith Mwale, telecom analyst at the African Center for ICT Development. (U.K.) (13 Dec.) LinkedInFacebookTwitterEmail this Story
  • Google offers U.K. magazine titles on Play apps
    The Google Play store has added U.K. content to its Magazines section, and similar efforts may be forthcoming on the European continent. More than 100 U.K. titles are featured, including celeb mag Hello! and Conde Nast's Vogue and Traveller, in a strategic move seen as boosting Android's appeal in the face of competition from Apple devices and Amazon's Kindle. TechCrunch (13 Dec.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Mobile firms spend big bucks for a piece of Dutch 4G market
    Mobile operators in the Netherlands shelled out more than twice as much money as expected in 4G auctions that closed Friday, pushing stocks down and raising the prospect of higher infrastructure fees when European governments begin handing out Long-Term Evolution licenses. The Dutch auction generated nearly $5 billion in proceeds and forced KPN -- which emerged as one of the winners -- to cancel its dividend for 2012. The New York Times (tiered subscription model) (17 Dec.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • U.K. consumers lead the world in m-commerce, Ofcom data suggest
    U.K. consumers lead the world in mobile shopping, spending in excess of £1,000 a year on average through their devices, as indicated by data from the regulator Ofcom. The U.K. also is the leader among markets surveyed in smartphone penetration and in terms of data download volume on mobile devices. TechCrunch (13 Dec.) LinkedInFacebookTwitterEmail this Story
  • 5 leading EU economies see big jump in smartphone adoption
    Smartphones now account for a majority of the mobile phone market across Europe's five leading economies, with an average of 54.6% penetration across France, Germany, Italy, Spain and the U.K., according to comScore. Europe has seen a 35% increase in smartphone adoption in the past year. (17 Dec.) LinkedInFacebookTwitterEmail this Story
  • Mobile ad revenue projected to grow 50% globally next year
    Although display and search will still account for the largest share of mobile ad spending in the new year, in-application advertising should see the biggest proportional gain as overall spending in the field rises by more than half, predicts Informa Telecoms & Media. Global spending in mobile should amount to $12.8 billion in 2013, although it will be restrained somewhat by the lack of solid analytics that would persuade advertisers to commit more, Informa says. Mobile Marketing Magazine (13 Dec.) LinkedInFacebookTwitterEmail this Story
  Featured Content 

There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."
--Nicolas Chamfort,
French writer

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