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February 7, 2013
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News for mobile marketing professionals

  Top Story 
  • CBS reports surge in Super Bowl second-screening
    The number of viewers live-streaming the Super Bowl on their PCs and tablets increased 46% to 3 million this year, according to CBS. The network says the devices were used mainly as second screens, allowing viewers "to socialize with other fans, view other camera angles, review plays, re-watch commercials, track stats and more," including record levels of Twitter activity. Mobile Marketer (2/7) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Urban Airship looks to broaden business with $25M in new funding
    Urban Airship is looking to extend its business beyond back-end mobile development, as part of a push to reach brand advertisers, a goal it's looking to accomplish with the help of an additional $25 million in outside funding. The latest injection brings total funds raised to $46.6 million, which the company plans to use to improve its marketing team and build up and expand internationally its ongoing business of location and push messaging. TechCrunch (2/6) LinkedInFacebookTwitterEmail this Story
  • Samsung phones, Amazon Kindle top Apple devices for loyalty
    Samsung phones and Amazon's Kindle tablet have each topped competing Apple devices in terms of customer loyalty, according to a report from Brand Keys. "I think that this issue regarding utilizing mobile in terms of personal management and personal outreach has become so much more important as a category driver that Samsung has just kind of slipped ahead of Apple," said Brand Keys President Robert Passikoff. Mobile Marketer (2/7) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Mobile success requires executive coordination, IBM exec says
    Retailers' chief marketing officers often see the potential of mobile and try to push ahead on the platform faster than their companies' chief information officers can keep up. Therefore, it's important for the two executives to keep lines of communication open and coordinate to meet the challenge of the rapidly growing mobile space, said Mike Riegel, vice president of mobile and WebSphere at IBM. "The key will be the partnership between the CMO and the CIO to develop that roadmap of how we want to move the brand forward to the mobile world," he said. MobileCommerceDaily.com (2/7) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Verve Mobile: DMAs lead local mobile targeting techniques
    Despite the rise of geolocating and geofencing hyperlocal mobile ads, most advertisers use designated marketing areas for their targeting, according to Verve Mobile. The mobile ad manager for some 3,500 publishers, NBC TV stations, Hearst Newspapers and the Associated Press says that DMAs were used for targeting 30% of the time, followed by geofencing (27%), audience data (24%) and geoawareness (14%). Restaurants and retailers were the most likely to employ the mobile-ad targeting techniques. MediaPost Communications/Online Media Daily (2/6) LinkedInFacebookTwitterEmail this Story
  • Luxury shoppers expect a lot from mobile experience, study finds
    About half of luxury shoppers say brands should have mobile sites and mobile applications, according to a global study by Forrester Research, which found luxury shoppers have high mobile expectations. Cross-channel consistency is generally important to these shoppers, the study found, with mobile being "about having this great digital content and actually getting that to the consumer when they are thinking about shopping," said Martin Gill, report lead and principal analyst at Forrester. Luxury Daily (2/6) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • How restaurants got a taste for responsive Web design
    Restaurants can gain a big competitive advantage by using responsively designed websites, which allow prospective diners to get all the information they need about a given location while on the go, writes Billy Fischer. Responsive design also lowers costs by eliminating duplicate designs and improving search engine optimization. "Your customers are hungry and they're using their mobile phones to search your website for a cure to their cravings. What will you serve them?" he asks. QSRWeb.com (2/6) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • New Member Spotlight: WildTangent Media -- Complete digital media solutions, mobilized
    WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. Find more details on WildTangent Media and MMA membership. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Audience Development ManagerSmartBriefWashington, DC
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

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