A dozen professionals from Forbes Communications Council share insights they've learned from other sectors; for example, DataStax's Eric Brown advises communicating emotion first and facts second. Ambra Health's Mini Peiris says film studios like Pixar show business-to-business marketers the power of storytelling, with "emotional highs and lows, a hero and a villain, to make customer stories easier to relate to and more memorable."
Three Ways Reviews Help to Win More Business Thursday February 22nd, 1PM ET
90% of consumers say their purchasing decisions are influenced by reviews. 86% say that negative reviews influence what they buy. Listen in to our webinar with product experts, and find out how Yext can help you monitor, generate, and leverage your reviews to improve SEO and increase conversions.
LinkedIn's advanced people-search tool can be used to build an audience for a targeted group, inviting them to join with personalized messaging. The group can help pinpoint customer pain points and foster trust by providing information to tackle their problems, Josh Turner writes.
How to Survive and Thrive Under the GDPR The GDPR is bringing a heightened level of scrutiny to the rules of customer engagement for brands. Are you ready? Join us on Feb. 27 for a live webinar with Digital Clarity Group to explore both the obstacles and opportunities the GDPR presents. Sign up for the webinar.
Become a leader on social media by demonstrating knowledge, integrity, innovation and wisdom. Invest time in building an audience by engaging with key influencers and providing educational content that speaks to your community.
Ben Davis explains the difference between segmentation and personalization driven by artificial intelligence. He describes how machine learning can sift through vast quantities of digital user-generated content to identify products that might be of most interest to prospects.
To keep prospects engaged, provide content tailored for social media channels -- Facebook, Twitter and LinkedIn -- and be responsive and conversational. The total number of interactions can be used as a measure for customer engagement on social; it is also important to look at how long visitors spend on each page, and how many return.
Register now for the 2017 ANA Digital & Social Media Conference, presented by Meredith, July 12 to 14, in San Diego, Calif. Hear the latest on AR, VR, AI, social media, e-commerce, native advertising, content marketing, measurement and more. Speakers include:
Lucas Watson, CMO at Intuit
Karin Timpone, global CMO at Marriott International
Brian Beitler, EVP and CMO at Lane Bryant
Doug Busk, global group director of digital communications and social media at The Coca-Cola Co.
Heather Figallo, senior director of innovation and labs at Southwest Airlines
Catherine Balsam-Schwaber, chief content officer at Mattel Brian Hovis, head of customer acquisition, media and digital, at Nordstrom