February 13, 2013
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SmartBrief on Sustainability

Setting the Example
Patagonia heads to Patagonia in search of green wool
Outdoor-clothing company Patagonia is heading to Patagonia, where it is working with Argentine ranchers and The Nature Conservancy to establish an eco-friendly sheep-grazing business. The venture will produce sustainable wool for use in Patagonia's products while also restoring the Patagonian grasslands. Marc Gunther blog (2/10)
Fashion Week goes green in more ways than one
Fall designer collections on display at New York Fashion Week are full of many shades of green, and a growing number of the designers are turning to greener and more sustainable materials and practices as well. Greater transparency in the supply chain and stricter labeling rules are raising awareness of eco-friendly design, and designers including Stella McCartney, Maria Cornejo and John Patrick are getting creative to bring color and style to sustainable fashions. The Huffington Post (2/11)
Creating Accountability
Net-zero Phipps Conservatory in Pa. aims for record 3 certifications
The net-zero Phipps Conservatory and Botanical Gardens in Pittsburgh aims not only to become the greenest building in the world but also to attain certification from three of the world's green rating systems -- the Living Building Challenge, LEED Platinum and the Sustainable Sites Initiative. The building incorporates a reclaimed wood barn, a "green" wall that improves air quality inside an atrium, geothermal wells for heating and cooling, waterless urinals and a "bird-friendly wind turbine." Pittsburgh Post-Gazette/Gardening with Doug blog (2/11)
Green Marketing
Eco-marketing helps green firms win B2B clients
Going green is a great way to win business-to-business customers, but only if you find a way to incorporate CSR messaging into your marketing and outreach, writes Jakob Barry. "[T]ransforming a company into a full on green business needs to be balanced with a marketing campaign notifying the public of its efforts," he writes. B2C Marketing Insider (2/12)
The Responsible Leader
The trouble with "sustainability"
The word "sustainability" leaves a lot to be desired, says Matthew Brown of CBI, a British business lobbying group. "It sounds like it's really complicated and obscure," he says. "I've been trying to think of an alternative for years and haven't come up with anything yet." BusinessGreen (U.K.) (2/11)
Powering Tomorrow
Congress shows signs of unity on clean energy, analysts say
There are signs that the highly partisan nature of the debates in Congress over clean energy may be starting to disappear, analysts said. Republicans and Democrats are more willing to set aside differences now, partly because of the realization that America's dominance in clean technology is under threat, observers said. "I do think that [economic] message is starting to get out there, I would say in the last two years a lot more than it was before," said Shanelle Evens Montana with EDF Renewable Energy. Midwest Energy News (2/12)
Engage. Innovate. Discuss.
Too old for an MBA, but not too old to learn
Senior executives can often benefit from going back to school, says Kriss Craig, programs and marketing director at Stanford Graduate School of Business Executive Education. Graduate executive programs let leaders hone their skills and create a "personal road map" for improving their organization and personal leadership, Craig explains. SmartBrief/SmartBlog on Leadership (2/12)
Editor's Note
Your SmartBrief has a new look
Noticed a change? SmartBrief on Sustainability has the same valuable content but with a reworked design to make reading and sharing stories easier, especially on mobile devices. Have feedback on the change? Send it our way!
[S]ustainable style is a lifestyle trend that's here to stay."
-- Susan Scafidi, founder of the Fashion Law Institute, writing for The Huffington Post
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