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December 5, 2012
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Crafting Your Company's Story
Call it an elevator pitch or your company's story. However you describe it, being able to quickly summarize your business can help you engage with customers, partners and investors. Click here to read Boomtown: Think Like a Startup

Marketing 
  • Kick-start your 2013 lead-generation efforts this month
    The holidays might not seem like the ideal time to run a lead-generation campaign, but you shouldn't put your marketing efforts on hold in December, Naomi Ruth Ganhinhin writes. One advantage of marketing during this time of the year is that there might be less competition, she notes. "Because there is less 'noise,' your emails have better chances of being opened ... and you have the opportunity to stay ahead of competition," she writes. TopTenWholesale.com (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Tips for turning website visitors into paying customers
    You can encourage more of your website's visitors to become customers of your business by writing content that addresses their problems and including interactive elements such as games or videos, Monika Jansen writes. You should also make sure your contact information is listed on the website, she writes. NetworkSolutions.com (12/4) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • Those so-called "best practices" could be hurting your business
    Some strategies that are considered best practices in your industry might actually be harmful for your company, Freek Vermeulen of the London Business School writes. In some cases, these practices might yield a short-term benefit while hurting your business in the long run; often managers implement these strategies simply because their competitors already have. "Often, these are practices that most firms in their line of business have been following for many years, leading people in the industry to assume that it is simply the best way of doing things," Vermeulen writes. Harvard Business Review online/HBR Blog Network (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • How to save a poor-performing new employee
    If a new employee isn't improving, the manager should make sure necessary training is being provided and then work with the employee to identify strengths and weaknesses, Vicki Crowe writes. "You can approach this in a positive way by asking them what aspects of the job they love and which ones they'd rather not do. You may find that they are just not suited to the role you employed them to do," she writes. StartupSmart.com.au (Australia) (12/4) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • Businesses can sell certain unused tax credits
    Some tax credits offered by states are transferable, which means companies can generate some extra cash flow by selling their unused credits. Businesses that are unable to use their credits probably had a rough year, so selling credits might be especially useful for these companies, Bonnie Lee writes. Fox Business Small Business Center (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • A road map to Internet safety for small businesses
    Small businesses have a wide variety of tools at their disposal to protect their networks from intrusion, but experts say that fending off cybercriminals entails more than building a strong wall to keep them out: It also requires someone to man it. All the antivirus and antimalware software in the world is no good if hackers are let in the door. Commentator Nathan Segal offers tips for avoiding Internet scams that lure unsuspecting users to download malicious software, reveal passwords and give up private information, including using hosting security tools and password protection services. CIO.com (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Using dashboards to monitor key metrics
    A business dashboard can help you to monitor your company's performance in a variety of areas, but first you have to decide which metrics are really important, John Jantsch writes. "The trick is to move beyond the obvious things like revenue creation and unearth the real drivers of revenue creation," he writes. For example, you might want to keep tabs on average order size or repeat order frequency, he writes. Duct Tape Marketing (12/3) LinkedInFacebookTwitterGoogle+Email this Story
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Just for Fun 
SmartQuote 
Every successful company I know shares a common ingredient: a leader who is an entrepreneur and who is irrationally committed to the company’s success."
--Ami Kassar, founder of MultiFunding, writing at The New York Times' You're the Boss blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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