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February 6, 2013News for the cable and broadband industry

  Business News 
 
  • Liberty Global will pay $16 billion for Virgin Media
    U.K. pay-TV and Internet provider Virgin Media is being acquired by John Malone's Liberty Global for $16 billion. The deal, which is part of Liberty Global's push into European markets, could set up a bigger rivalry with British Sky Broadcasting, which is partly owned by News Corp. and is the U.K.'s top pay-TV provider. The Wall Street Journal (2/5) LinkedInFacebookTwitterEmail this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Programming News 
  • Other News
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Eye on Video 
  • Panel debates the changing world of content delivery
    Content still rules the world, but how it's delivered will continue to evolve because of the DVR and emerging digital platforms, according to a panel of media executives at an industry event in West Hollywood, Calif. However, it's important to note that digital media and Hollywood have different business models, said FX Networks President John Landgraf. "Amazon and Google operate on low [profit] margins but are based on [high] volume," he said. "In Hollywood, we operate based more on margin than volume. If you have the sense we should get religion and just care about volume, you don't understand the content business." The Hollywood Reporter (2/5) LinkedInFacebookTwitterEmail this Story
  • Other News
Kaitz Foundation Launches Hollywood Creative Forum in LA!
On 2/27/13 Kaitz Foundation hosts the 4th Annual Hollywood Creative Forum (HCF) in L.A. The HCF is free and connects network execs to professionals of color with mid-upper level writing, directing and producing credits in nonfiction/reality. Creatives apply here, Executives here by 2/13/13. Questions? HollywoodCreativeForum@walterkaitz.org
  Marketing Trends 
 
  • TBWA\Chiat\Day will create brand identity for beIN Sport net
    Startup beIN Sport has tapped TBWA\Chiat\Day's New York office to develop its brand and produce promotional ads. The network, despite having funding from Al Jazeera and a lineup of soccer games from France's Ligue 1 and other top leagues, faces a tall task in vying for attention alongside bigger rivals like ESPN and Fox Sports. Adweek (2/5) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Competitive Watch 
 
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Association News 
  • Cable-op makes moving easy
    Moving can be overwhelming, but CTAM's Marketing Co-op makes moving easy with CableMover. The site offers tips on home Internet service, changing addresses and even getting moving quotes. Consumers simply enter in their new ZIP code to receive the latest cable offers in their area on bundle packages, high-speed Internet and home phone services. LinkedInFacebookTwitterEmail this Story
  • Looking for someone? Let CTAM's Member Directory help
    CTAM's Member Directory makes finding people easier than ever, thanks to the interactive "smart search" feature allowing you to find who you're looking for with only a few details. LinkedInFacebookTwitterEmail this Story
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Senior Principal Regulatory Engineer Intelsat Washington, DC
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AT&T Wire TechnicianAT&TJackson, MS
HBO Sales Development ExecutiveHBOHouston, TX
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  SmartQuote from NBCUniversal On Demand
I wouldn't necessarily believe everything Briony tells you. She's rather fanciful."
--Cecilia Tallis (Keira Knightley), "Atonement"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com.

 
 
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