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October 5, 2012
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Today's Buzz 
  • Facebook draws scrutiny over scanning of private message links
    Facebook monitors private messages and counts enclosed links toward brand pages' "like" count, researchers say. Facebook defended the practice, but admitted that a bug was leading to its systems overcounting private-message-related "likes." "Absolutely no private information has been exposed and Facebook is not automatically Liking any Facebook Pages on a user's behalf," the social network said in a statement. The Wall Street Journal/Digits blog (10/3), CNET (10/4) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Tumblr launches brand-focused analytics platform
    Tumblr announced a preferred third-party analytics platform, via a partnership with Union Metrics. Mining 100 million data points per day, the platform could help marketers to give their clients "evidence how all those cat GIFs translate into raising brand awareness," writes Tim Peterson. Adweek (10/4), ClickZ (10/4) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Ugly debate tweet leaves KitchenAid in a spin
    KitchenAid was left red-faced after someone posted a comment referencing President Barack Obama's late grandmother to the brand's Twitter account during the presidential debate on Wednesday. After an immediate backlash, the appliance-maker moved quickly to delete the offending post, apologize, and revoke Twitter privileges from the person who wrote the tweet. "To err is human. But to course-correct -- to blend a crisis into a coup -- is to be a PR pro of the highest order," writes Jonathan Rick. Los Angeles Times (tiered subscription model) (10/5), Fast Company online (10/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Green Mountain goes social to promote fair-trade joe
    Green Mountain Coffee is working with BzzAgent to promote its fair-trade coffee line, focusing its efforts on an opt-in online forum of consumers who've volunteered to participate in WOMM campaigns. Word-of-mouth has "long been the 'holy grail' of marketing, so being able to initiate that through BzzAgent is very valuable," says brand manager Derek Archambault. DMNews (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • "Social media audit" focuses Reebok's global presence
    After a branding audit found that Reebok had more than 350 separate social media accounts, officials embarked on a consolidation project. The company will allow some niche pages -- such as its Indian Facebook page, which has more than a million fans -- to remain stand-alone accounts, while merging many of its other profiles into unified brand pages. SmartBrief/SmartBlog on Social Media (10/5) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Study: Real-world WOMM beats social media at building movie buzz
    Real-world word-of-mouth is more effective than Twitter or Facebook chatter at drumming up buzz for new movies, a study from Ipsos MediaCT's Motion Picture Group finds. Moviegoers favor face-to-face interactions over digital across all categories of relationship, including family, friends and co-workers, the study found. (10/2) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • 6 ways you should be using LinkedIn
    You can make your company's LinkedIn page better by including keywords in the description of your business that your customers are likely to search for, according to this list of 20 tips for getting more out of the site. It's also a good idea to have your sales personnel participate in relevant groups on the site. Personal pages on the site should include a professional-looking picture. (10/2) LinkedInFacebookTwitterGoogle+Email this Story
Secure Your Seat at the Pivot Conference, Oct. 15-16, 2012

Produced and hosted by Brian Solis, Pivot is the only conference that delivers the insight and strategies to help top brands and agencies succeed in a business landscape altered by Social Consumers. Register today:

Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits. 

Social Shareable 
  • From here to eternity -- via the deep freeze
    Cryonics enthusiasts believe they've found a way to live forever -- by freezing themselves until technology improves enough to revive them and transfer their brains into young, healthy bodies. This series of photos shows cryonics facilities, and the would-be immortals who frequent them. (10/4) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

We are living in a digital world, but it's not as digital as we think."
--Vincent Bruzzese, president of Ipsos' worldwide motion picture group, as quoted by
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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