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December 21, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Kabam's clannish Camelot game tops App Store revenue list
    Kabam's "Kingdoms of Camelot: Battle for the North" game is the year's highest grossing mobile application on the iTunes App Store. The strategy game allows multiple players to form clans that fight one another. Kabam has branched out from making Facebook-only games and now is on several Web and mobile platforms, bringing in more than $100 million in revenue last year. VentureBeat (12/20) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Apps are not the sole answer to mobile strategy, analysts say
    Mobile applications are an important way to reach consumers, but a mobile strategy needs to be more diverse, writes Rimma Kats. Mobile websites, QR codes and SMS as well as mobile advertising all have their roles to play as part of a larger marketing plan. "An app should be integrated into a larger campaign, or be a part of a larger mobile presence that should also include mobile Web and social campaigns," said Kunal Gupta, CEO of Polar Mobile. Mobile Marketer (12/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Wireless Ecosystem 
  • Apple locks up App Store rankings for the holidays today
    Apple's annual holiday shutdown of the iTunes App Store, during which the company locks up its rankings of applications, begins today, Dean Takahashi reports. Developers of mobile apps are especially keen to have their product rank highly in the App Store for the holidays. "[I]f you're in the top 5 or top 10 in the App Store rankings, then you get this extra exponential growth because everyone's looking at you," said Chartboost CEO Maria Alegre. VentureBeat (12/20) , Reuters (12/20) LinkedInFacebookTwitterEmail this Story
  • Amazon markets streaming service for kids using adult tablets
    Amazon is adapting the Kindle Fire for use by children, after hearing feedback from parents about sharing the device. To stoke sales of the Kindle as a toy, Amazon introduced a subscription service called FreeTime Unlimited, which streams multimedia content appropriate for ages 3 to 8, including material from Disney, Nickelodeon, DC Comics and Sesame Street. Competitors include the Toys R Us Tabeo and LeapFrog Enterprises' LeapPad, but Amazon's Peter Larsen says its model of an adult computer with parental controls is better than a toy that can be outgrown. Bloomberg Businessweek (12/20) LinkedInFacebookTwitterEmail this Story
  • Apple store remains on top despite Google Play's huge growth
    Google's application market sales surged 43% in the last four months globally, compared with a 21% rise for Apple's App Store, but Apple's total revenue from downloads continued to swamp that of its rival, according to Distimo, an app analytics firm. The report notes that the huge inventory offered by both companies made it more difficult for smartphone owners to discover new apps, which put pressure on developers hoping to get their software discovered in the glut. CNET (12/20) , TechCrunch (12/20) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Home Depot reaps rewards following mobile upgrades, study finds
    A new mobile website and updated mobile application are paying off handsomely for Home Depot, according to a Google study. The big-box retailer saw a 100% increase in mobile conversions year-over-year for the first half of 2012 after instituting new forms of advertising, a new website and app features, including location capabilities. "Location is a hugely important signal for any brick-and-mortar business, particularly when it comes to providing a good mobile experience," said Brendon Kraham, Google director of global mobile sales and product strategy. (12/21) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Flash developers look to mobile apps but dread marketing
    More than eight in 10 Flash game developers are planning to expand beyond the Web to mobile platforms, according to Mochi Media. But 63% of them still favor the Web as the proving ground where games can be tested and easily updated. Marketing is the sticking point for most, with 83% admitting they just release the app and "hope for the best." VentureBeat (12/20) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Official: Contextual ads for kids have always been OK under COPPA
    Speculation that new Federal Trade Commission privacy rules might allow Facebook to target contextual ads at children misses the point, FTC officials say -- because contextual advertising to kids was never barred under the original 1998 Children's Online Privacy Protection Act. "It's not new," said FTC attorney Mamie Kresses. "Contextual advertising ... has always been acceptable without prior notice and consent." Advertising Age (tiered subscription model) (12/20) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange is a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author

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