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April 23, 2012

News for mobile marketing professionals

Top Story

Mobile ad spending is expected to jump 85.4% in 2012
In-application ad sales in the U.S. and Europe will surpass mobile Web display and mobile ad spending overall will surge 85.4% as worldwide revenue from mobile ads and content hits $67 billion this year, according to a Strategy Analytics projection. Meanwhile, app spending is expected to increase 30.7%, with apps accounting for 18.9% of mobile media spending. PaidContent.org (4/20)

Consumer Engagement

Kodak's new app appeals to "need it now" consumers
A new photo-sharing application from Kodak will allow consumers quick access to prints from photos taken on their mobile phones. The app allows the user to send photos directly to retail locations to be printed for same-day pickup. Kodak has partnered with CVS and Target stores to provide this service. MobileCommerceDaily.com (4/23)

HSN, House Beautiful partner for major mobile marketing effort
Home shopping giant HSN has joined forces with House Beautiful magazine to offer mobile customers access to exclusive offers on home furnishings and accessories. House Beautiful Marketplace, as the campaign is called, will be promoted via a multiplatform ad campaign, including print, TV, online and mobile advertising. MobileCommerceDaily.com (4/23)

Time Warner Cable app offers live sports coverage
Time Warner Cable has released an application for iOS and Android devices, PCs and Mac computers that allows subscribers in New York, Dallas and Charlotte, N.C., to stream live national and local sports programming. Content partners are ESPN, ESPN2, TNT, TBS, MLB Network, NHL Network and NBA TV, along with the regional sports networks for the three areas where the app is being offered. CEDMagazine.com (4/20), Multichannel News (4/20)

Marketing & Sector Solutions

Food Network targets cupcake trend with iPad app
Tapping into the trendy dessert of cupcakes, the Food Network is offering an interactive iPad application that lets users browse for recipes and peruse pictures. The app includes instructional videos and content from the network's shows as well as other sources with the ultimate aim of promoting Food Network and the Cooking Channel. Mobile Marketer (4/23), PaidContent.org (4/20)

Industry By the Numbers

Mobile is due for a jump in ad spending
Ad spending on mobile is likely to surge but for now is only a small fraction of what it could be, and Google and Facebook are part of the reason, analysts say. Google has mobile ads only on YouTube. And unlike social media in Japan, which all carry mobile ads, Facebook "still has no advertising whatsoever on its mobile properties," said David MacQueen, London-based director of wireless media strategies at Strategy Analytics. Mobile Marketer (4/23)

Spending on mobile search ads soared 221% in Q1
Rapid adoption of tablets fueled a 221% spending surge in mobile search advertising in the first quarter, with two-thirds of ad budgets spent on tablet campaigns, according to IgnitionOne. The travel sector led, with spending up 59% compared with Q1 of 2011, topping the retail sector. eMarketer (4/23)

Making It Work

NimbleTV may finally bring consumers "TV everywhere"
Cable and satellite subscribers may soon have access to their at-home TV channels through mobile devices with a service provided by NimbleTV. The startup, which is testing the service with a few users beginning today, is something like Slingbox but without the TV box and with access to distributors other than DISH Network. The New York Times (tiered subscription model) (4/22)

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MMA News

Recognizing the Full Potential of QR Codes (May 15) Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world. Learn more.

Driving Sales, Engagement and Loyalty Through Mobile Devices (May 3) Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN. Learn more about this webinar and register to attend.

Register early for MMA Forum NY, June 11-13, 2012
The 2012 MMA Forum New York is the leading mobile marketing event that brings together top professionals from across the ecosystem and around the world. Join them for tactical mobile marketing tips, case studies and networking opportunities. Register early for early-bird rates. Learn more.

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