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February 21, 2013News for broadcast and electronic media leaders

  Top Story 
  • Report: Nielsen will expand how it defines TV viewing
    Nielsen reportedly is on track to expand how it defines TV viewing by including broadband, game systems and tablets in a new ratings system. The move was recommended by a panel made up of broadcast and cable networks, local TV stations, ad agencies and major marketers. The first phase of the change is expected to roll out in September, when Nielsen will release new hardware and software that will track viewing on streaming and over-the-top services as well as game systems and some tablets. A second phase, whose timing has not been set, will include a more broad array of tablets, with "the overall goal to attempt to capture video viewing of any kind from any source," writes Alex Ben Block. The Hollywood Reporter (free content) (2/20) LinkedInFacebookTwitterEmail this Story
  Business & Industry Report 
  • Radio One enjoys record year for political ads
    Radio One's radio unit in the fourth quarter tallied a nearly 10% increase in revenue to $60.2 million, compared with the same period in 2011. The Q4 total includes $5.9 million in political ads, wrapping a record year for political spots in which Radio One took in $9.1 million. Radio Ink (2/20), (2/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  • ABC gets best ad prices for Oscar telecast since 2008
    ABC is charging advertisers $1.65 million to $1.8 million for 30-second spots during the Academy Awards telecast Sunday, the most the show has commanded since 2008. The inventory is practically sold out, says Debbie Richman, ABC's senior vice president for prime-time sales. Many brands, such as Neutrogena, Chobani, Grey Poupon, Hyundai and J.C. Penney, are debuting new ads during the show, treating it much like the Super Bowl, writes Stuart Elliott. The New York Times (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  • This year's Super Bowl ads fell short, survey shows
    Much of this year's crop of Super Bowl ads failed to make much of an impression on viewers, Nielsen Entertainment has found in a report for RAB. For half of the ads in the survey, viewer recall of the products was under 10%. Even for ads with higher recall, a majority of viewers could not connect a product with an ad without prompting. The ads also fell short in social media, with just 15% of game viewers saying they went online to see ads or related content; fewer than 1 in 10 posting, tweeting or circulating links about the ads; and 7% following up online for more product information. Radio Business Report (2/20) LinkedInFacebookTwitterEmail this Story
  Related Industry News 
  • Analysis: Cord-cutting or not, pay TV has a "perception" problem
    The actual numbers for cord-cutting don't bear out claims made in surveys of widespread dumping of pay-TV packages, but the disconnect points to an image problem for the industry, Todd Spangler writes. "[T]here also seem to be a bunch of folks who are lying about it because they like the idea of dropping traditional subscription television service," he writes. "And that's obviously a perception issue about the value of pay TV that the industry must address." Multichannel News (2/20) LinkedInFacebookTwitterEmail this Story
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  People & Personalities 
  • Bob Schieffer to receive NAB's Distinguished Service Award
    Bob Schieffer, the longtime moderator of CBS' "Face the Nation" and CBS News' chief Washington correspondent, will be this year's recipient of the NAB's Distinguished Service Award. The honor will be presented to Schieffer during a ceremony on April 8 at the opening keynote session of the NAB Show in Las Vegas. "For more than 50 years, Bob Schieffer has been an eyewitness to history's biggest stories and respected as a preeminent journalist of his generation," said NAB President and CEO Gordon Smith. blog (2/19) LinkedInFacebookTwitterEmail this Story
  • Steve Harvey, Dr. Oz to help honor Hearst TV chief
    The Broadcasters Foundation of America's Golden Mike award presentation to Hearst Television Chairman and CEO David Barrett on Monday will feature some top names from the TV business. Among those slated to take part in the ceremony are daytime TV hosts Steve Harvey and Dr. Mehmet Oz; former Post-Newsweek Stations President and CEO Alan Frank, who received the Golden Mike in 2011; Jordan Wertlieb, president of Hearst Television; and Barrett's son, Casey, an Emmy- and Peabody-winning writer and producer for NBC's coverage of the Olympics. Broadcasting & Cable (2/20) LinkedInFacebookTwitterEmail this Story
  NAB News 
  • Two months away: 2013 NAB Show
    Does your company want creative and interactive ways to target buyers among the world's largest gathering of media and entertainment professionals? Consider advertising and sponsorship opportunities at NAB Show. If NAB Show offerings do not provide a perfect match for your company marketing needs, NAB can customize a program. LinkedInFacebookTwitterEmail this Story
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The psychic task which a person can and must set for himself is not to feel secure, but to be able to tolerate insecurity."
--Erich Fromm,
German psychologist

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