| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Cheerwine concert focuses on giving back
Cheerwine, a cherry soft drink produced by Carolina Beverage, is pushing for national distribution. The brand aimed to raise awareness last month with a concert in Charlottesville, Va., benefiting Big Brothers Big Sisters, Operation Homefront and the University of Virginia Children's Hospital. Consumers who pledged through social media to volunteer at a charity were given Livestream access to the concert. MediaPost Communications/Marketing Daily
(11/6)     
- EatWave vending machine has fridge, microwave
EatWave Vending has introduced a vending machine with a built-in refrigerator and microwave. "EatWave allows vending operators and locations to conserve space and energy by replacing multiple vending machines with our single hot and cold design," said CEO Andrew Preston. CSP
(11/6)
| Health and Nutrition | | |
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- Milk consumption in childhood has lasting health benefits
Children who drank more milk were more likely to walk faster and less likely to suffer balance problems in old age compared with those who had little or no milk, Bristol University researchers reported in the journal Age and Ageing. "This is the first study to show positive associations of childhood milk intake with physical performance in old age," the researchers said. The Daily Mail (London)
(11/6)
| Environment Watch | | |
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- 10 ways to keep packaging on the road to sustainability
When considering the switch to sustainable packaging such as glass, it is important to note that it is impossible to end up with packaging that is 100% sustainable, editor Anne Marie Mohan writes. She says there are 10 things to keep in mind when moving toward sustainable packaging. She writes that considering a package’s lifecycle, keeping an eye out for opportunities to make packaging more sustainable and being aware of the source of packaging materials are all ways to help keep products on the path to more sustainable packaging. Packaging World online
(11/2)
| Marketing Report | | |
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- Tyson and Pepsi team on football promotion
Tyson Foods is running a football-themed promotion for consumers who buy two pounds of Tyson wings at the deli counter and a Pepsi 8-pack. The "Dig Deep" promotion, which will run Jan. 2-Feb. 4, 2013, offers a $2.50 coupon and a collectible cup that features a code consumers can enter for the opportunity to win prizes including a trip for four to the 2014 Super Bowl. Progressive Grocer
(11/6)
| ABA News | | |
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